Social Content Producer, Editorial

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Job description

Group Nine Media is looking for a weekend social producer who will create original editorial content for POPSUGAR's Instagram channels, with a focus Our ideal candidate has their finger on the pulse of pop-culture news, celebrity, fashion, and entertainment, and has brand experience that equips them with the storytelling and social media skills to effortlessly translate it all to Instagram, Instagram Stories, and Reels. This is a full-time, remote-eligible position with a five-day workweek to include Saturdays and Sundays.

The Social Content Producer will lead by example in demonstrating Group Nine's values: Care Deeply, Be Brave, Go First, Do Good, Stay Close and Win Together.

WHAT YOU'LL DO:

• Program and create daily, trending, and feature-style Instagram feed posts, Stories, and Reels for POPSUGAR's main Instagram account
• Maintain a deep understanding of Instagram and what kind of content works across feed, Stories, and Reels, and how to use them creatively, and be able to create a compelling and cohesive story across several slides or in a short-form video
• Contribute to, engage with, and brainstorm ideas for trending and news-worthy stories across all POPSUGAR Instagram accounts
• Post breaking or trending stories and produce social content during weekends with minimal oversight
• Collaborate with brand partners on native content as needed

SUCCESS WILL LOOK LIKE:

• Demonstrating excellent news judgment and quickly covering breaking trending and pop-culture news
• Pitching and posting 4-7 IG feed posts daily, and pitching, writing and producing 2-3 trending Instagram Stories per week, and keeping on top of community engagement across all POPSUGAR Instagram accounts during weekend shifts.
• Contribute to achieving social content team growth and engagement goals

MUST HAVES:

• At least 5 years of social media experience working in editorial, brand, or social-media marketing
• A demonstrated understanding of all Instagram platform tools and best practices
• An interest in using insights and data to evaluate the performance of Instagram content and to guide future content and creative concepts
• A commitment to inclusivity in content and the ability to confidently work weekend shifts with minimal guidance and direction
• A high degree of drive, energy, accountability and initiative
• Experience producing content for short-form social platforms (Snapchat, Instagram, and/or TikTok) and an understanding of how to produce and optimize vertical content
• Strong writing and communication skills
• A genuine interest in and aptitude for pop-culture, entertainment, fashion, and celebrity
• Available to work occasional nights and holidays, as needed

Why Work at Group Nine

We are committed to diversity, equity and inclusion. As part of our larger DE&I strategy, every employee goes through a series of DE&I training. We have incredible Employee Resource Groups (ERGs), with the support of our Head of DE&I and executive sponsors, that host everything from weekly safe space chats to community events.

We have amazing people. We can promise you'll work alongside some of the smartest and most interesting people in the industry. Our people work hard but we always have fun doing it. Bottom line: we care about each other and we take our values seriously.

We care about you. We offer company-paid parental leave for everyone #inclusion. We also offer health, dental and vision insurance, along with a selection of voluntary benefits. We've partnered with best-in-class virtual care providers to bring health care, mental health support and meditation to all employees. Additionally, knowing that time away from work is integral to employee well-being, our time off allowances (consisting of vacation, sick, company holidays, volunteer and religious observances), ensure you have time to take care of yourself.

We invest in your future. We offer competitive compensation and a matching 401(k) plan. Depending on the role, options may also be granted.

We value development. We are a high-performance organization that challenges itself to continuously grow. We invest in employee development. You'll need to be great to get hired here and we promise you'll get even better once you're here.

About POPSUGAR:

POPSUGAR is the #1 most engaged-with Women's Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women's lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].

About Group Nine:

Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine's brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend over 90 million hours a month engaging with our category-defining brands [platform analytics, August 2020] - NowThis, the no. 1 most-watched news brand globally on social [Tubular Labs, January 2021]; The Dodo, the no. 1 animal brand globally on social [Tubular, January 2021]; POPSUGAR, the no. 1 most engaged-with Women's Lifestyle site globally [Comscore, September 2020]; Thrillist, the no. 1 food, drink and travel brand for Gen Z and Millennials [Comscore Media Matrix & Plan Metrix, Q3 2020]; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Oscars, Edward R. Murrow, James Beard, Cannes Lions, Critic's Choice, among others.