Marketing Program Manager

The Marketing Program Manager position provides independent marketing program management and general support for the Marketing Department. This position will provide marketing leadership for Kinecta product and segment teams ensuring all elements of integrated programs are in alignment with the corporate objectives for Kinecta.

NATURE AND SCOPE OF POSITION:

This position is authorized to take reasonable actions necessary to carry out the assigned responsibilities of the position, provided that such action is consistent with cost-effective practices and is consistent with the policy and procedures of Kinecta Federal Credit Union.

SUPERVISORY RESPONSIBILITIES:

• Takes the lead with assigned product and segment regarding marketing programs. Acts as marketing's subject matter expert for the products he/she supports. This entails a deep understanding of the features, functions, and benefits of the teams he/she supports, including staying abreast of business changes.
• Builds rapport and relationships with key line of business stakeholders as primary point of contact between product owners and the marketing team.
• Schedules regular marketing strategy meetings with Kinecta business partners, ensuring all parties have sufficient time allocated for the generation and launch of marketing programs with related assets.
• Develops and executes integrated multi-channel marketing programs (including success metrics) with recommended message points to achieve the objective of products, segments, and Kinecta.
• Ability to write benefit-driven messaging that resonates with intended audiences.
• Manages incoming requests and projects from a variety of sources. Aligns requests with marketing priorities, identifies necessary resources, tracks asset progress in ticketing system, and makes appropriate updates to the marketing capacity calendar.
• Seeks and documents compliance approval on marketing materials and list criteria.
• Provides marketing and team support including invoicing, contract renewal dates, reporting, and general competitive positioning.
• Advises all departments and vendors regarding the proper display of Kinecta name, logo, and brand guidelines.
• Assists Marketing Manager with various projects as required.

NON-ESSENTIAL DUTIES AND RESPONSIBILITIES:

Performs other duties including special projects as assigned.

MINIMUM QUALIFICATIONS

Knowledge, Skills and Abilities:

• Independent contributor with strong problem-solving skills, quality control mindset, and attention to detail.
• Requires minimal oversight to identify steps to accomplish tasks and is accountable for meeting deadlines without intervention.
• Successfully manages multiple programs with multiple assets simultaneously.
• Must be flexible and able to work in a medium-to-high-stress environment.
• Strong computer skills including Microsoft Office suite (Word, Excel, PowerPoint) and Adobe Acrobat. Intermediate Excel skills preferred.
• Proven project management skills from ideation through execution and measurement.
• Comfortable with general data analysis and reporting for his/her marketing programs. Able to spot errors and trends in data. Makes recommendations to improve future results.
• Has financial product knowledge including but not limited to deposit, credit, mortgage, insurance, and wealth management products.
• Successful experience with email marketing software and programs.
• Intermediate knowledge of Content Management Systems (CMS) such as Total Expert, DocuMatix, or Salesforce.
• Technology-savvy including ability to make minor website updates and edit digital documents. Willing to learn new software as circumstances require.
• Strong communications skills to confidently present to all levels of the Kinecta organization, including upper management.
• Responsible for developing and maintaining strong vendor relationships, including negotiating terms on behalf of Kinecta.
• Strong copywriting and proofreading abilities following Associated Press (AP) writing guidelines.

Education, Training and Experience:

Potential candidates for this position must meet the following requirements:

• Bachelor's degree in Marketing, Communications, Advertising, Digital Engagement, Business, Journalism, or related field.

• 3-5 years of experience in integrated marketing program planning and execution, preferably in the financial services industry.
• Proven track record of independent thought and executional success.

One year of relevant professional-level work experience may be substituted for one year of required education.

NOTE: Writing and program development test will be administered during interview process.

• The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.
• The job may require flexibility with regards to scheduling days, hours, and work location, depending on business needs.
• The job is typically sedentary but may require standing and walking up to 35% of the work time to transfer files, ask questions, and related activities.

Must be able to exercise sound judgment, effectively plan and be well organized, have excellent oral and written communications skills, work well under changing timelines, take the initiative and be flexible and cooperative. Accuracy, timeliness and maintaining confidentiality related to member, employee information and company records is required.

While performing the job duties of this position, the employee is regularly required to sit; talk or hear in person and by telephone; use hands to operate standard office equipment; reach with hands and arms; lift minimum 10 lbs.

The employee is frequently required to walk and stand. Vision abilities required by this job include close vision and the ability to adjust focus to read and operate office equipment, as necessary. The employee works under typical office conditions and noise levels.

Disclaimer:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.