Content Strategist

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Job description

Elevation Search Group is looking for a versatile content strategist to work with our Marketing Agency client. The Content Strategist will support multi-channel marketing campaigns, as well as improve the content user experience and ensure alignment to business and brand needs. They will facilitate across teams to bring product and business strategy to life within brand guidelines for our client's deliverables.

What You'll Do

• Create, communicate, execute, and provide governance on interactive content strategy, including goals, KPIs, and how content serves user and business needs.
• Collaborate across teams on development of deliverables including: content strategy, content measurement strategy, content management strategy, competitive and market content analysis, editorial calendars, content audits, and analysis
• Work with teams to assess progress towards content goals and realign as needed.
• Collaborate across the organization, to comprehend business priorities, key positioning messages, and value proposition. Work with Interactive team to make sure work supports priorities, messaging, and value propositions.
• Support content experience across platforms and drive integration of content from across teams into comprehensive digital experience that enables cross-marketing and avoids duplication of efforts.
• Work across teams to develop common language and measurement framework for content strategy.
• Partner with leadership and internal teams to leverage existing content to achieve strategic goals while assessing need for development of new content to meet any opportunities.
• Work with teams to develop standards, processes, and best practices for content creation, maintenance, and archiving.
• Continually iterate content deliverables as needed based on inputs from Brand, PM, and Data teams.

Who You Are

• You have 5+ years experience in content marketing, strategy, or user experience.
• You have 2+ years experience working within an agency or consultancy environment
• You have B2B and/or tech industry and product launch experience
• You have a deep understanding of content, and how they support business and brand strategy.
• You have demonstrated success collaborating with leadership and cross-functional teams.
• You are skilled at long-form content creation and real-time content creation and distribution strategies and tactics.
• You are able to clearly articulate the business goal behind the creation of a piece (or series) of content.
• Have the ability to craft clean, effective and creative visual design systems across devices and media types