Director, Global iShares Brand

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Job description

Description

About this role

Responsibilities

• Lead iShares brand strategy to build towards a distinct, differentiated and relevant brand
  • Lead and champion iShares brand strategy for the organization
  • Develop and maintain the tools and training required to support the consistent understanding and execution of the brand strategy and visual identity system across the iShares business
  • Support the consistent visual manifestation of the iShares brand through the application of a distinct visual identity system
  • Ensure the consistent and coherent communication of the brand positioning through execution of a global platform in partnership with regions
  • Support BlackRock brand portfolio strategy through management and oversight of product and suite naming strategies

• Drive the development of integrated global creative platform, in support of key business and brand priorities
  • Lead the development of iShares global creative platform, in partnership with regions
  • Consult and collaborate with Global Marketing and key Business stakeholders to ensure alignment and effective execution
  • Consistently seek to enhance marketing effectiveness through the best in class application of marketing data and analytics to inform strategy and track the health of the brand and performance of global creative platforms

• Be a brand and marketing thought leader within iShares, influencing brand and communications across all channels
  • Manage, motivate and inspire agency teams to deliver outstanding thinking, creative and results

• Evangelize the value of brand across the organization, seeking to drive teams outside marketing to embrace our brand mission, values, and goals
  
• Travel Requirements: 25% if based in San Francisco or Boston, 10-20% if based in NY, including international travel when permitted.
  
• For San Francisco based applicants: requires early mornings to accommodate meetings with NY and London, with meetings beginning roughly between 6-8am PT 2-3 days per week.

Qualifications & Skills

Qualifications:

• Results oriented marketer with 15+ years of experience building high profile consumer brands through the execution of business-driving and brand-building campaigns
• Bachelors degree required, MBA and/or experience at an agency is preferred
• Experience in developing and executing brand strategies in a global, corporate and matrixed organization

Ideal candidate skills:

• Significant experience leading global brand strategy and global creative campaigns/platforms, working closely with regional/local marketers
• Experience in and/or passion for driving transformational change and building cultures of excellence
• Leadership capabilities and executive presence and ability to be effective with senior stakeholders
• Application of a strong data and analytics capability to inform strategy and measure marketing effectiveness/ROI
• Strategic thinker and thought leader with a mindset of innovation and intellectual curiosity
• Agile, adaptable and flexible marketer
• Collaborative team player

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit careers.blackrock.com | | | | LinkedIn:

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

We recruit, hire, train, promote, pay, and administer all personnel actions without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a person's appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We interpret these protected statuses broadly to include both the actual status and also any perceptions and assumptions made regarding these statuses.BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.