Marketing Operations Analyst

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Job description

Description:

· This Marketing Operations team is passionate about helping marketers deliver exceptional customer experiences and achieve results through operational excellence.

· Our goal is to increase the efficiency and effectiveness of marketing programs in support of our Digital Media Enterprise business, which includes Document Cloud and Creative Cloud Enterprise products.

· As Marketing Operations Analyst, Lead Management, you will help refine and execute our Marketing Operations Model and become the expert in our lead management processes.

· We work closely with multiple stakeholders to evolve our go-to-market processes into best-in-class. Success will require a blend of technical know-how, solution design, and a non-stop desire for incremental improvement.

Duties:

· Develop strategies to proactively manage sophisticated lead routing logic across multiple sales teams

· Work with other technical teams to ensure integrations are optimized and data is flowing effectively between multiple systems

· Partner with sales and marketing teams to improve lead conversion rates within multiple stages of the B2B marketing funnel

· Understand end-to-end lead flow processes in order to provide documentation and enablement to colleagues

· Manage multiple components of the marketing tech stack and troubleshoot errors and inefficiencies when necessary

· Own the day-to-day operations of lead flow, lead management, and sales interlock

· Provide phenomenal customer service and support across all interactions. We are a team that strives to go above and beyond.

Requirements:

· Strong background in lead management processes, marketing technology, and sales collaboration

· Experience in marketing automation tools such as Marketo a big plus

· Hand-on experience in LeanData including building, testing, deploying and monitoring FlowBuilders. Certification is desired

· CRM expertise: Experience with building reports and dashboards, managing integrations with marketing automation and/or other tools, and troubleshooting technical issues. Experience with Salesforce and Microsoft Dynamics is preferred

· Strong analytical skills: Ability to define, analyze and report on operational metrics across various teams. Experience with Excel, Tableau, and/or PowerBi is preferred

· Strong written and verbal communicator, highly articulate, makes arguments in a compelling manner

· Comfortable working with multiple cross-functional partners

· Ability to summarize and present technical concepts to non-technical audiences

· Experience driving projects from start-to-finish, even when faced with deep complexity and ambiguity

· Bachelor's degree required.