Director of Sales

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Job description

Position Summary:
Creates environment and culture of leaders with dynamic selling skills and a sense ofcustomer urgency that meets the financial needs of the organization and surpasses thecustomer expectations. Directs the day-to-day Sales Department to achieve theproperty mission and goals. Actively defines, refines, and continuously improvesprocesses, systems, and performances to foster an environment of leadership,innovation, education, and growth of each individual team member.

Primary Responsibilities/Essential Functions:

-Provides guidance and direction to ensure overall departmental success.Manages subordinate sales staff. Responsible for the overall direction,
coordination, and evaluation of Sales Department. Carries out supervisoryresponsibilities in accordance with the organization's policies and applicable
laws. Responsibilities include interviewing, hiring, and training team members;planning, assigning, and directing work; appraising performance; rewarding anddisciplining team members; addressing complaints and resolving problems.Responsible for planning department goals and directing team members to
achieve results.
-Actively solicits new business opportunities through prospecting new customersand using network channels to open doors to new customers. Seeks methods topenetrate key business activities within the marketplace and finds profitable waysto bring this business to the hotel. Researches information on market and trendsand the clients supporting those markets locally. Develops and implementsindividual and department sales plan to successfully identify and closenew/additional business. Participates in community and industry events tomarket the property.
-Develops strategies for forecasting and analyzing sales needs and developingeffective product responses, delivery systems and methods for measuring and
evaluating results. Develops, implements and evaluates short and long-termtactics and programs focused on customer and market needs/conditions to
ensure the achievement of revenue goals. Ensures accurate and current relatedsales/marketing data is readily available to support and document decision makingprocesses.
-Plans, manages and evaluates all financial aspects of the sales effortsthroughout the property to ensure cost effectiveness and optimal utilization ofresources. Supports all staff's direct sales efforts including sales trips, off-propertyfunctions and customer entertainment.
-Participates in the hiring process by interviewing potential team members andselecting those that best meet staffing needs. Participates in management
training. Follows all Human Resources policies. Ensures staff receives anyrequired training or attends mandatory meetings.
-Prepares annual budget. Achieves budgeted revenues, controls expenses andmaximizes profitability within assigned areas. Utilizes corporate approved
computer programs to analyze forecasts, cost and revenue reports. Makesdecisions and takes action based on that information to maximize profitability.
-Ensures guests receive outstanding, consistent, exceptional service by workingwith other departments to communicate guest expectations and ensure
expectations are met or exceeded. Seeks opportunities to improve satisfactionand immediately handles any guest concerns or complaints.
-Reporting to work as scheduled (on time and on regular basis) is an essentialfunction of the job.

Other Responsibilities/Supportive Functions:

-Makes merit decisions within budget or established guidelines. Determinespromotions or reclassifications within company policy.
-Approves leave and time away from work within company policy.
-Responds to guest inquiries and coordinates special arrangements and requests.
-Resolves guest complaints within scope of authority, otherwise refers the matterto upper management. Notifies supervisor and/or Security of all unusual eventsor circumstances.

Qualifications (relevant experience, education and training):

-High school diploma or general education degree (GED), or equivalentcombination of education and experience. Bachelor's degree in Hospitality
Management desired.
-Five or more years of related and progressive sales experience in similarorganization. Two years as a supervisor/manager in similar setting desired.
-Possess solid knowledge of hotel service standards, guest relations andetiquette. Ability and experience in successfully leading and coordinating staff in
a high volume, time sensitive environment. Requires ability to lead others in thedepartment by mentoring and providing training that results in staff thatmeets/exceeds guest expectations and provides a high level of guestsatisfaction.
-Ability to develop and maintain effective sale processes designed to attainmaximum revenue while ensuring adherence to established operating criteria.
-Strong knowledge of sales techniques with strong skills and ability to negotiateand close sales.
-Requires ability to determine needs of customers and persuasively present salesoptions through verbal face-to-face and telephone interactions. Must be able tocreate and effectively provide sales presentations and materials to potentialcustomers. Contacts sometimes contain confidential/sensitive information sorequires ability to use discretion. Must demonstrate positive attitude andprofessional demeanor. Requires strong communication and interpersonal skillsand commitment to a high level of guest satisfaction.
-Uses logic and reasoning to identify the strengths and weaknesses of alternativesolutions, conclusions or approaches to problems. Must be able to solve
problems and remain calm and alert if dealing with difficult guest, during busyactivity periods or in an emergency situation.
-Requires working knowledge of MS Office applications and ability to learn anduse telephone and computer systems used at the hotel.
-Strong attention to detail and the ability to handle multiple tasks. Ability to solvepractical problems and deal with a variety of concrete variables in situationswhere only limited standardization exists. Ability to interpret a variety ofinstructions furnished in written, oral, diagram or schedule form.
-Ability to read, analyze, and interpret general business periodicals, professionaljournals, technical procedures, or governmental regulations. Ability to writereports, business correspondence, and procedure manuals. Ability to effectivelypresent information and respond to questions from groups of managers, teammembers, guests and the general public. Must be able to speak, read, write andunderstand English to communicate with management, team members andguests.
-Due to the cyclical nature of the hospitality industry, team members may berequired to work varying schedules to reflect the business needs of the hotel.Work schedules will include working on holidays, weekends and alternate shifts.Position requires working from property location.
-Must maintain a clean appearance and professional demeanor.

The Doubletree by Hilton Santa Ana Orange County Airport is an equal opportunity employer M/F/V/D.
(ref. 42986)