Direct To Consumer (DTC/D2C) E-Commerce Manager

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Job description

SUMMARY

We are looking for an experienced electronic Direct-to-Consumer (DTC) Lead who

oversees planning and executing the direct-to-consumer. This position is within the

retail/delivery business unit, with responsibilities including scheduling, coaching, policy

formulation, daily real-time delivery operations oversight, inventory management and

processing, picking and packing, and other tasks to support management.

ESSENTIAL DUTIES

To perform this job successfully, an individual must be able to complete each essential duty

satisfactorily.

• Oversee all online activities for the brand, including advertising, marketing, and web

maintenance.

• Develop new acquisition programs to drive awareness, engagement, and new customers

to the brand.

• Consistently monitor and evaluate competitive and industry trends; translate into

innovative, and relevant product as well as site recommendations and enhancements to

influence in-season optimization and future season strategies.

• Oversee Fulfillment of customer orders made online.

• Manage all sites online including Amazon.

EDUCATION & EXPERIENCE

• Bachelor's degree or relevant field (Marketing/Branding) preferred.

• 3 - 5 years of experience in the related area.

OTHER QUALIFICATIONS (KNOWLEDGE, SKILLS AND ABILITIES)

• Strong Direct to Consumer (D2C and B2C) digital marketing demand generation

knowledge using direct response media, SEM, SEO, Video / Content Marketing,

educational long form emails, email automation, data analytics, online sales funnel

optimization, CRO, testing for building lists that convert in to sales.

• B2C, B2B, Wholesales, Affiliates, Partners, Sales & Marketing, PR, Events, Supplier

Management and Indirect hires such as freelance.

• Pays attention to detail.

• Exceptional interpersonal communication and relationship-building skills.

• Proven ability to motivate teams and manage conflict; ability to provide feedback and

develop other leaders.

• Ability to interpret and understand policies and procedures and relate them to others.

• Outstanding written and verbal communication skills.

• Intermediate to advanced understanding of MS Office Suite, Google Suite, and industry

systems.

COMPUTER SKILLS

• Windows & MacOS

• Microsoft

• PowerPoint

• Excel

• Outlook