Social Media Specialist

Job description

Social Media Specialist

Z Center For Cosmetic Health

The role of the Social Media Specialist and Digital Content Creator is to be involved in all things social media and digital marketing. This role will have responsibility across content flow and social media management. The expansion of our digital footprint is your ultimate goal, along with brand awareness.

Responsibilities include, but are not limited to:

Content:

• Create and edit dynamic content that represents our Physician, Practice and Brand and encourages authentic engagement through videos & images
• Post content across all social media and product channels including: Instagram/Stories, Facebook, YouTube, TikTok, Twitter, Yelp as well as any emerging relevant platforms as applicable
• Create content calendar and asset development
• Influencer and brand partnership outreach

Social Media Management:

• Serve as the social media resource responsible for overseeing and maintaining a schedule of social media posts
• Act as community manager for Z Center for Cosmetic Health (i.e. liking, commenting, and responding to our followers and engaging with others on social media to increase our following.
• Work with marketing, sales, design to ensure social media promotions are aligned with marketing campaigns to generate website traffic
• Publish Ads and create monthly reports to inform improvement opportunities
• Analytics of data and adjustment of digital strategy based on interpretation of data.

Skills/Criteria:

• At least 2 years of Social Media and Digital Content Creation experience.
• Proficiency with Adobe Photoshop or similar, iMovie/Final Cut, Video editing, Photography, Mac/iOS required
• Ability to take and create Before & After photos
• Strong Copywriting and Storytelling skills with Excellent oral and written communication skills
• Time management with the ability to juggle multiple deadlines and projects
• SEO Experience/Knowledge
• Knowledge of Google Ads, Facebook/Instagram Ads along with campaign/ad creation preferred
• Proven track record in executing and measuring paid and organic social media programs

Experience:

• content creation: 2 years (Preferred)
• Social Media Marketing: 2 years (Required)

Job Type: Full-time

Pay: $20.00 - $30.00 per hour

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• 8 hour shift

Education:

• Associate (Preferred)

Experience:

• Social media marketing: 3 years (Required)

Work Location:

• One location

Work Remotely:

• No

Work Location: One location