Easton Brand Marketing Coordinator

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Job description

Title: Easton Brand Marketing Coordinator

Department: Easton Brand Marketing

Position Reports to: Director of Brand Marketing

Location: Thousand Oaks, California

FLSA Status: Exempt

General Overview: The Brand Marketing Coordinator will be a key member of the Easton Brand Marketing team. This individual will be responsible for leading various day-to-day brand marketing projects, product launch initiatives and ECOM/DTC support. Ideal candidate has working knowledge of baseball, fastpitch softball and slow-pitch softball as well as the sporting goods industry and brand marketing initiatives.

Duties & Responsibilities:

• Supports 'Go-to-Market' initiatives and product launches including, but not limited to:

1. Marquee and priority product launches annually
2. Content creation (brainstorming, planning and execution) of various photoshoots
3. Product and marketing messaging/positioning
4. Social Media, influencer/ambassador network and experiential marketing support
5. Brand Event activations - College World Series, Little League World Series, Sales Meetings, Trade Shows, etc.

• Leads creative services and project management workflow to ensure accurate and timely execution of all team projects.
• Maintains Master Marketing Calendar, ensuring activation dates are accurate and aligned with creative content flighting.
• Provides retail marketing and sales support - ECOM (Easton.com & Amazon) as well as strategic retail account.
• Assists with annual catalog production and studio photography.
• Owns and manages online marketing asset library.
• Brand team lead for slow-pitch vertical - product launch calendar, content creation and marketing deliverables.

Education & Experience:

• Bachelor's degree or equivalent work experience required.
• 3-5 years' experience in Marketing (Brand Marketing, Events, Grassroots, etc.).
• Strong verbal and written communication skills required.
• Extremely detail and deadline orientated.
• Excellent organizational skills.
• Must be proficient in Microsoft Word, Excel, Outlook and PowerPoint.
• Project management platform experience (Wrike, Asana, Basecamp, etc.).
• Ability to network and utilize internal and external resources.
• Comfortable working in a fast-paced team environment.
• Able to set priorities, execute, and follow them through.
• Advertising/production knowledge and sports experience preferred.
• Agency background/knowledge preferred.