Manager, Search Marketing (SEO/SEM)

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Job description

Appcast is seeking its first dedicated SEO & SEM Manager to join its growing marketing team. This is an exciting opportunity to oversee all strategy, planning, and execution for paid search and SEO initiatives. You will be responsible for influencing the search visitor traffic to our website and have a direct impact on bottom-line demand generation results.

You'll be the expert on our team on paid search helping drive the strategy and growth of the channel. You will also be responsible for all things SEO: content strategy, technical, on-page, off-page, keyword strategy, as well as analytics & reporting.

You will work closely with our demand generation and content development teams to ensure our digital content improves our presence on search, elevates our brand identity, and delivers high volumes of leads to support our sales organization.

Job Duties/Responsibilities

• Responsible for creating, optimizing, and managing SEM campaigns across multiple countries and for multiple products
• Perform daily platform management of the paid search accounts on Google Ads and Microsoft Advertising
• Monitor paid search performance to identify key trends and recommend optimizations to drive account improvement
• Develop the A/B testing strategy for paid search campaigns ensuring measurable outcomes that drive higher account performance
• Collaborate with an external digital agency on strategies for channel growth and tactics to drive efficiency
• Develop and implement effective SEO / keyword strategies across all Appcast marketing digital properties (WordPress & HubSpot); lead approach in three key areas: technical SEO, on-page SEO, and off-page SEO
• Educate the broader Marketing team on SEO and SEM strategies and how their efforts/workstreams impact search traffic
• Research and report relevant search engine keywords and trends; partner with Demand Generation and Content Marketing to guide the development, execution, and measurement of content strategy
• Consistently identify ways to measurably improve SEO for Appcast's marketing website
• Ensure keyword consistency and optimization across various channels
• Support website and blog performance data and analytics; ensure accuracy, knowledge-sharing, and success metric growth
• Build and execute on a backlinking strategy to drive quality referral traffic to our site and improve our domain authority

Required Skills and Experience

• 3+ years in SEM, including campaign creation, optimization and analysis
• Experience using search, display, and social advertising platforms including but not limited to Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads and Twitter
• Proven experience as SEO and SEM Specialist, or similar role
• Deep knowledge of SEM best practices, campaign management, and ROI measurement
• Knowledge of standard and current SEO practices required, experience with SEO attribution reporting
• Familiarity with relevant tools (Yoast, Google Tag Manager, Google Data Studio, Google Search Console, Google Optimize, Moz) and web analytics tools (e.g. Google Analytics, SEM Rush)
• Experience with the Google suite, including Google Ads, Google Analytics, Google Tag Manager, GA Editor
• Working knowledge of SEO copywriting
• Strong organization and leadership skills
• Analytical mindset with numerical aptitude
• Experience managing complex cross-functional, technical projects
• Ability to be flexible and shift priorities as required by changing project landscape

Why Appcast?

We're one of Inc. Magazines Best Workplaces for 2021!

We're the best at what we do. We're the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data, and a team of the industry's best recruitment marketers, Appcast's technology and services manage over half a billion dollars in job advertising annually on behalf of more than 1,500 clients.

We have an amazing culture driven by great people. HQ in Lebanon, N.H. with offices in Boston, MA, New Brunswick, Canada and Minsk, Belarus, Appcast is a subsidiary of StepStone, one of the world's largest job classified businesses, and a proud member of the Axel Springer SE family. To better understand our company culture, read Our Story and check out Working at Appcast on our website.

We take care of our employees. We are focused on being a place where smart, driven people of all backgrounds and experiences want to come to work and have opportunities to learn and grow. We pay our employees well and offer an exceptional, all-inclusive benefits package so that our employees can take care of their families and each other. We like to get together and have fun, we like to have great food and snacks in our offices, we like to volunteer and give back to our communities, and we like bringing dogs to our offices.