Media Relations Manager

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Job description

Media Relations Manager - for top global law firm in Washington, DC. This position is responsible for increasing visibility by fostering awareness of key partners and unique offerings of regulatory, litigation and transactional expertise.

* Ideal candidate has at least eight years of media relations/communications experience in a law firm, media outlet or professional services organization, and is passionate about media relations, extraordinarily proactive and self-motivated, and excited to join a fast-paced team that works on some of the highest profile, most exciting issues.

Responsibilities:

Create, develop, plan and execute communications strategies as a member of the Media Relations team.
Obtain placements in media outlets, based on strategic plans and proactive opportunities, that will raise visibility of the firm.
Develop/cultivate relationships with press contacts at relevant legal, business, policy, and technology publications, including international, national and regional media.
Develop relationships with partners earning trust and respect and collaboration on proactive media opportunities.
Prepare partners for media interviews and participate in meetings with key reporters; provide partners with feedback following media interviews.
Write communication materials such as press releases, media pitches, byline articles, pre-briefing documents, social media posts, etc.
Work closely with Business Development and Brand/Editorial Content teams to identify areas of cross collaboration on industry trends, information on matters, and newsworthy client work that we can promote.
Supporting strategy around internal and crisis communications where needed.

Position Requirements:
Bachelor's degree required.
At least eight years of media relations/strategic communications experience, in a law firm, media outlet or professional services organization.
Proven ability to provide high-level media relations counsel to attorneys and professional staff on key industry sectors.
Prior experience with relevant sectors including Life Sciences; Financial Services; Consumer Products and Retail; Technology, Telecommunications and Media; and Aerospace, Defense and National Security.
Strong relationships with key media contacts in the legal, business, policy and tech sector and proven ability to build new relationships.
Proven ability to write and pitch story ideas, client wins, thought leadership, op-eds and brand profile in targeted media outlets.
Sense and understanding of what it takes to generate impactful media coverage and how to measure ROI.
Prior experience developing and successfully executing communications plans.
Comfortable interacting with and counseling partners and senior-level employees.
Passion for tracking industry trends and activities in order to provide attorneys and firm leadership with fresh ideas on content development and distribution.
Digital and social media savvy, excellent organizational skills; ability to successfully prioritize multiple demands and meet deadlines under pressure. Team player and ability to work in fast-paced, high-profile environment. Salary is commensurate with experience.