Digital Media Planner

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Job description

RESPONSIBILITIES:
Kforce has a client that is seeking a Digital Media Planner in Boca Raton, FL.

Essential Functions:
* Digital Media Planner will create media plans that deliver on client business goals, leveraging historical performance, industry benchmarks, and research to deliver the right message to the right audience at many moments throughout that unique customer journey
* Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment
* Execute both programmatic and site-direct media buying
* Conduct research and analyzing market data to identify trends/opportunities, experiment with new platforms and channels
* As a Digital Media Planner, you will communicate data and insights through compelling reports and presentations, both internally and to the client
* Monitor overall digital campaign pacing and performance across channels
* Track, report, and analyze performance data to extract key takeaways and ongoing opportunities for improvement

REQUIREMENTS:
* BA or BS from accredited college or university
* 2-3 years of digital media planning, ideally in an agency, as well as hand-on experience with programmatic buying; Paid search and social experience a plus
* Experience working in large scale, complex display campaigns; Strong analytical skills and understanding of KPI's for online/digital media
* A collaborative team player who values the success of the whole team, in addition to their own success
* Ability to adapt quickly and balance numerous responsibilities
* Desire to work and ability to thrive in a fast-paced, dynamic environment
* Excellent written and verbal communication skills, specifically in Media Plan presentations
* A voraciousness for reading and staying current about the dynamic world of digital marketing and marketing automation

Preferred Skills:
* Digital agency and/or hospitality marketing experience
* Skilled in Microsoft Office applications, with a focus on Excel and PowerPoint

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. - provided by Dice