Marketing & Social Media Intern - Gainesville

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Job description

Are you a socially savvy student at the University of Florida looking for an internship to hone your marketing skills and build your portfolio? Do you have a passion for storytelling and a knack for knowing the latest trends?

Lincoln Ventures, an Austin-based student-housing and multifamily developer, is seeking a smart, creative and digitally savvy marketing intern to join our team for the spring semester, and potentially into the summer. This position will support the leasing and marketing efforts for our new student housing development located at 1225 W. University near the University of Florida in Gainesville, Florida.

This internship will help prepare you for a position in marketing and communications by offering hands-on experience with inbound and content marketing strategies, content calendar creation, CRM and marketing automation software, social media campaigns, and more.

Essentially, the perfect fit for this job would be as follows:

* You are a fun and outgoing individual with a drive to learn the latest marketing strategies.
* You're socially savvy; fluent in Instagram and TikTok.
* You have a proven process for staying efficient and organized.
* Youre a self-starter who loves taking initiative.
* You have a serious case of GSD (Get Stuff Done).

Still interested? Read more about specific job responsibilities below.

JOB RESPONSIBILITIES

* Lead the ongoing creation of fresh content for the property learning center and website to attract site visitors through search, social, and our email subscribers
* Write and edit articles about the UF lifestyle, off campus living, etc.
* Appear on camera answering your peers' top questions about student living in Gainesville
* Produce monthly email newsletters, including copy writing, design and distribution
* Make website updates, especially blog posts and landing pages
* Assist in planning, organizing and creative directing photo and video shoots for use on the propertys social media accounts and marketing materials
* Work with marketing and leasing team to identify, recruit and select brand ambassadors for the project
* Assist with other duties and special projects as assigned

Requirements

Qualifications

* Currently attending the University of Florida, in pursuit of a Bachelors degree, preferably in Marketing, Communications, Journalism, Public Relations or related fields of study
* Must reside in Gainesville, Florida
* Experience running social media, email campaign and/or managing a website for a student organization, business, or nonprofit is preferable but not required
* Strong grasp of social media platforms, including Instagram and TikTok
* Access to a reliable computer and WIFI, with Microsoft Office; a Canva Pro and/or Adobe Creative Suite license will be provided

Business Skills

* Strong writing and editing skills
* Web savvy, skilled internet researcher
* Prioritizes work and asks for direction when overwhelmed or uncertain
* Excellent organizational/time management skills
* Proficiency in Microsoft Word, Excel, PowerPoint and Adobe Acrobat
* Fluent in the English language, its rules and proper usage; experience with AP style preferred
* Excellent oral and written business communication skills

These are a Plus Skills (But Not Required)

* Experience working in WordPress
* Experience with HubSpot, Asana and Google Docs/Sheets/Slides
* Experience working with Adobe CC Libraries or Canva
* Experience working in Later, Hootsuite or other social media scheduling tools
* Photography and photo editing skills

Team & Work Schedule

* Work schedule to be determined upon hire. Schedule is flexible, but hours should be consistent.
* Minimum 15 hours per week required.
* This is a remote position, in that you will have the flexibility to work from home (or a coffee shop, or the library, etc.) and that you will report to the corporate office located in Austin, Texas. However, it is crucial that you be located on-site at the University in order to perform the duties required of this position. You will occasionally be required to attend events, photo and video shoots, and in-person meetings on or near campus or at the property leasing office, and you will collaborate with other members of the marketing and leasing team both in person and virtually.

Benefits

This paid internship will run from January 2022 to May 2022 with the possibility to continue into the summer. The internship will be approximately hours per week. Pay is $15 per hour.