Director of Strategic Marketing

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Job description

Who We Are:

CAS Auto LLC is a privately owned company that was established in 1985 to supply discounted new vehicles for export. The company prides itself with various OEM manufacturer contracts and a strong customer network across globe. The CAS Auto vision is to be "The Number 1 Global Vehicle Wholesale Platform".

Headquarters in Miami Lakes, we offer new vehicle inventory, excellent customer service and shipping to over 80 markets. Our diverse team comes together to offer an open environment, where creativity can bloom.

CAS Auto is on an accelerated growth path with a focus to expand our market share, customer reach and product offering. If you want to be a part of a dynamic team with a unique career opportunity, we welcome your application as a Marketing Leader.

Role Description

The Marketing Director will be responsible for structuring the marketing team, creation of the overall Marketing Strategy & leading the execution plans.

• Define the Digital Marketing Strategy direction over the next 2-3 years.
• Build, Scale and run a progressive, multi-channel direct to consumer marketing organization driven by P&L results.
• Marketing Communication Channel Strategies for Existing & Conquest Business.
• Create Brand Awareness Campaigns to promote Product & Service Offering globally.
• Identify and implement the process of Measurable marketing metrics.
• Provide strong leadership and mentorship to members of the Marketing team.

Access existing network in automotive; tech; journalism to promote our brands and create events around key messages.

Envision and lead the execution for a multi-channel marketing strategy for key territories.

Build a pipeline of talent internally and externally to fuel the growth of the business developing appropriate plans for key talent.

Develop omni-channel eCommerce strategy to support key channels.

Research competition, investigate benchmarks and provide suggestions for improvement.

Qualifications:

• At least 10 progressive years in the Strategic Marketing Leadership role.
• At least 5 years' experience in Digital Marketing Strategy; SEO/SEM; Marketing Data Analysis and Reporting; New Vehicle Product Positioning and Branding
• Ability to optimize and manage Marketing Budgets
• Deep understanding of business in LATAM & Caribbean markets (other international markets would be a plus)
• Demonstrable experience designing, implementing, and tracking successful digital marketing campaigns.
• Intrapreneurial mind-set for out of the box marketing tactics and direction
• Ability to manage a team of at least 5 Marketing Professionals
• Understanding of CRM & Loyalty Programs
• Nice to have: Marketing experience with B2B marketing Platforms and access to a wealth of Network Contacts e.g., Journalists, Graphic Designers, PR & Events experts.
• Loves thinking outside of the box to build something different, comes up with a new way of seeing things differently to improves our processes.
• Adapts to changing deadlines and priorities; thrives in an environment where change is consistent and overseeing multiple projects at once is a must.

Education

• Bachelor's degree in Marketing, Communications preferred.
• Master's degree a plus.

Job Type: Full-time

Pay: $120,000.00 - $135,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

Supplemental Pay:

• Bonus pay

Ability to commute/relocate:

• Miami Lakes, FL 33016: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 10 years (Required)
• Management: 10 years (Required)

Work Location: One location