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Digital Marketing Strategist

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Paladin

2021-12-03 08:50:54

Job location Lakeland, Florida, United States

Job type: fulltime

Job industry: HR / Recruitment

Job description

Paladin are seeking a for a Digital Marketing Strategist for a well know Tech company! This candidate will need to have 5+ years of experience in digital marketing for this full time completely remote position. This candidate will be developing and implementing comprehensive multi-channel strategies across internal and external digital platforms. As well as the management of all lead generation, digital SEO marketing strategies, and brand awareness. If this sounds like you - please apply!


Responsibilities

  • Develop key insights that drive smart and innovative digital experiences through a deep understanding of our business and the needs of our different customer constituencies
  • Must provide competitive analysis through research of customer, competitive, and industry data
  • Develop digital tactics and activities to increase brand and strategic partnership awareness, engagement, and conversion
  • Create and maintain internal and external content calendars
  • Execute digital and social media campaigns and leverage understanding of business needs, goals, and the competitive landscape to educate our colleagues to increase understanding and activity across all digital channels
  • Manage analytics and provide regular and reporting
  • Detailed knowledge of all aspects of Digital Media including Social, Mobile, Video, Programmatic, Paid Search
  • Preferred experience with Salesforce, Pardot, and Flacon


Qualifications

  • 5+ years Digital Marketing experience with two years of strategic program management
  • Bachelor's degree in Marketing or Business
  • Eastern time zone preferred
  • Quantified success using a wide spectrum of digital channels to increase brand awareness, engagement, and conversion
  • Demonstrated expertise in developing strategic digital marketing solutions to support business objectives
  • Strong communication, project management and time management skill

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