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Marketing Director

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Jarvis Cole

2021-12-03 07:32:01

Job location Miami, Florida, United States

Job type: fulltime

Job industry: HR / Recruitment

Job description

**Director of Organic Channels


About the company: end-to-end eCommerce and logistics company


This role will be directly reporting to the CEO and will be a critical member of the Marketing team.


Responsibilities:

  • Drive ideation and development of Email and SMS channel communications
  • Project manage, from design briefing through execution, all outbound, consumer-facing emails, and SMS
  • Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns
  • Ensure that program engagement KPIs are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda



Requirements:

  • Mail marketing & SMS marketing experience
  • Push notifications
  • Bilingual (English and Spanish)

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