Media Analytics Manager

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Job description

We are looking for a hard-working, curious, creative Media Analytics Manager to join our team! Net Conversion is an innovative Marketing & Analytics Agency. We take our clients to the next level with measurable success using leading-edge strategies. We are located in the heart of beautiful Downtown Orlando. On Top of a competitive salary, we offer Employer Paid Medical, 401K Match Options, Gym membership, Cutting Edge technology, Covered garage parking, Pet Benefits, Sit/Stand ergonomic desks, The trendiest employer kitchen you've seen, and more.

JOB TITLE: Media Analytics Manager

DATE: Nov 2021

DEPARTMENT: Analytics

REPORTS TO: Vice President, Media Analytics

MAJOR PURPOSE: The Analytics Manager is responsible for driving innovation of advanced media strategies that deliver measurable performance. The Analytics Manager plays a critical role in the Analytics pod, ensuring client and company success, leading the development of Audience First marketing strategies, flawless campaign execution, and sophisticated testing plans. The Pod's main objective is finding trends within data and providing insights to clients to help them achieve their marketing goals. The Analytics Manager will be responsible for coaching and guiding their team of Analysts to success. The position requires an individual who is business savvy to understand and advance client marketing goals, a technical mind with the attention to detail and patience to troubleshoot within the latest analytical platforms, and a desire to lead a team making a big impact in the marketing industry

MAJOR RESPONSIBILITIES

• The Analytics Manager will have 1-5 analytics direct reports to provide support, guidance, and coaching
• Lead client engagement for assigned accounts
• Proactively monitor client campaign performance, assist the team in monitoring their assigned campaigns, and make necessary optimizations with minimal managerial oversight
• Maintain accurate client-facing and internal detailed reporting for optimization, utilizing Data Studio for visualization
• Oversee clients' budgets to ensure campaign spend is within the targeted range while maintaining performance goals
• Emphasis on maintaining client data collection, aggregation, and reporting
• Adhoc client analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
• As necessary, liaise with clients to share information in order to drive and support a successful campaign
• Lead the data storytelling for client presentation decks
• Leverage our data aggregation platform, Conversionomics for automated reporting
• While data aggregation and automation is available for dashboarding, regular work within platforms like Google Ads, BingAds, Google Analytics, Adobe Analytics, Facebook is required for reporting and optimization purposes
• Work cross functionally with the Marketing team to track client campaign goals
• Contribute and lead in a fast-paced, entrepreneurial, team-based environment
• Experience in data management (Excel, Gsheets) and DataStudio is expected, or similar data management or visualization platform knowledge (Tableau, Looker, Excel)
• Regularly check-in with clients, acting as an extension of their team and trusted partner leading them to success
• Assist and lead in maintaining and improvement internal processes
• Additional data management/SQL experience is a plus

CANDIDATE SHOULD HAVE

• 6+ years experience with digital media, business intelligence, and/or web analytics to grow as a member of a results-driven team, learning and leveraging media optimization and data analysis to achieve client goals
• 1+ year of management experience
• Ideal candidate enjoys problem solving, is data curious, a power user in spreadsheets
• (Excel/Google sheets), enjoys data visualization, and can jump into any data platform with minimal oversight
• Should have a working knowledge and understanding of a combination (2-3) of the below platforms or technologies:
• Reporting/analysis of online marketing channels (Facebook, DCM, Google Ads, etc.)
• Reporting/segmentation within either Adobe Analytics or Google Analytics
• Experience with BI/report platforms like PowerBI, Tableau, Domo, Datorama, Google Cloud, DataStudio
• Experience in platform implementation/tagging (jQuery/JavaScript) through GTM, DTM or Launch, with exposure to A/B testing, metadata/taxonomy and tracking standards
• Excellent verbal and written communication skills
• Extremely organized with great attention to detail
• Excellent ability to analyze information and think systematically
• Strong business analysis skills
• Thorough understanding of the company's business processes and the industry at large

EDUCATION & EXPERIENCE:

· 6+ years relevant experience

· 1+ years of management experience

· Bachelors degree in Business, Management, Economics, Accounting, Finance, or Computer and Information Science required; Masters degree preferred.

PHYSICAL REQUIREMENTS:

· Periods sitting at a desk and monitoring computer (we have ergonomic sit stand desks)