Property Marketing Manager
Jones Lange Lasalle Inc.
2021-12-04 01:00:03
Orlando, Florida, United States
Job type: fulltime
Job industry: Real Estate & Property
Job description
About JLL -
We're JLL-a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That's why we're committed to our purpose to shape the future of real estate for a better world. We're using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we're honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we're headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements below. We're interested in getting to know you and what you bring to the table!
This person will primarily spend their time:
* Building marketing plans that align with the goals of building owners and property representatives
* Managing the associated project plans required to bring all tactics to market
* Providing art direction to visually express the plan
* Developing marketing assets using InDesign, PowerPoint, and property marketing technologies
* Creating email marketing campaigns
* Overseeing and project managing property promotion events
* Tracking results and proposing changes based on responses and metrics
PRIMARY RESPONSIBILITES
* Lead development of property marketing strategies and play a significant role in the creative process for campaign development. Provide creative guidance and make recommendations on enhancements to building/asset branding, positioning, messages, programs and technology
* Develop consistent messaging and deploy variations on messaging by communication medium
* Create, implement and track marketing plans and budgets, including objectives, timelines, marketing elements, costs, resources, media buys, etc.
* Develop sample materials and presentations for large pitches
* Present property marketing strategies, plans and ideas internally to garner feedback/support and to clients to secure feedback/approval
* Develop client and prospect event strategy and execute events including managing relationships with outside vendors
* Scope and oversee photography and videography as needed to promote assigned properties
* Manage multiple projects simultaneously with minimal direction to the satisfaction of the brokers involved and their clients
* Act as project manager for the marketing plan and related marketing tactics, including naming and branding creation, brochure development, direct mail campaigns, presentations, events, on-site marketing centers and other environmental graphics, etc., partnering with the internal graphics team or outside vendors
* Develop and maintain a portfolio of best-in-class marketing deliverables to share with clients, prospective clients, and other teams within JLL
* Contribute to team-wide/corporate marketing initiatives that are integral to the company's success
* Act as internal liaison to key areas of the firm to identify marketing needs and ensure follow-up
* Direct the design of deliverables across all relevant mediums - digital and print (e.g. Weebly websites and HTML email), print (e.g. brochures, postcards, flyers, etc.) and events (e.g. invitations, banners, directional signage, etc.).
* Offer support with special projects as needed and as time allows
EDUCATION AND EXPERIENCE
* Bachelor's Degree preferred
* 4-8 years of marketing experience, commercial real estate experience preferred
KNOWLEDGE, SKILLS AND ABILITIES
* Outstanding project management and situational leadership skills
* Excellent written and verbal communication skills
* Experience translating business needs/challenges into marketing solutions
* Positive, can-do attitude in the face of complication or adversity
* Ability to ignite and build strong interpersonal relationships with individuals at all levels within the organization
* Assertive and deadline oriented
* Comfortable and confident in conducting client presentations
* Commitment to details and sound sense of graphic design
* Ability to work in a team environment and juggle multiple projects simultaneously
* Creative, "big picture" thinker
* Budget management skills
* Proficient in Microsoft Suite, Adobe Suite and InDesign
* Knowledge in Adobe Suites
* Experience working with marketing automation tools, Eloqua preferred
* Ability to travel approx. 10-15%
#LI-HB1
What you can expect from us
We succeed together and believe the best inspire the best, so we invest in supporting each other, learning together and celebrating our success.
Our Total Rewards program reflects our commitment to helping you achieve your career ambitions, recognizing your contributions, investing in your well-being and providing competitive benefits and pay.
We can't wait to see where your ambitions take you at JLL. Apply today!
JLL Privacy Notice
Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.
For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.
For additional details please see our career site pages for each country.
For employees in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy here.
Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may email us at . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.