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Strategic Marketing Director

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Newsome Melton, P.A.

2021-12-03 08:58:23

Job location Orlando, Florida, United States

Job type: fulltime

Job industry: Legal

Job description

STRATEGIC MARKETING DIRECTOR - NEWSOME MELTON, PA


Newsome Melton, a national complex personal injury trial firm, is looking for an in-house strategic marketing director to run our various marketing channels. The ideal candidate will have relevant experience developing and executing proven strategies as well as a diverse knowledge of the various social tools and tactics.


WHAT YOU'LL DO

  • Strategize with leadership on short and long-term goals
  • Coordinate with staff and attorneys to develop additional revenue streams
  • Coordination of all social media/marketing platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter
  • Work with an in-house team to develop promotional material
  • Maintain weekly posts
  • Manage email marketing
  • Measure and optimize content based on analytics
  • Assist with campaign development
  • Assist with the preparation and tracking of awards, rankings submissions, and editorials
  • Coordinate speaking arrangements for firm partners
  • Issue press releases to various publications
  • Coordinate and manage co-counsel relationships and co-counsel attorney promotions
  • Assist with website strategy and SEO
  • Organizing law firm events
  • Performs other marketing/PR tasks as assigned

THE IDEAL CANDIDATE SHOULD POSSESS THE FOLLOWING SKILLS:

  • Degree in Marketing; Master's preferred
  • 5+ Years' experience
  • Extensive knowledge of social media platforms and business/law firm application
  • Extensive knowledge of social tools and tactics
  • Proficiency in Adobe Creative Suite
  • Proficiency in Microsoft Office programs
  • Excellent copyrighting skills
  • Ability to work with a team in a fast-paced environment
  • Creative mind
  • Ability to make data-driven decisions and establish effective metrics. (Google analytics expert)
  • Ability to learn/understand Florida Bar marketing requirements
  • Hootsuite or similar program experience preferred
  • Helpful but not required: legal writing background or experience in legal marketing

SCHEDULE: Full-Time (Mon-Fri; 40 Hour week)


SALARY: Highly Competitive and Negotiable

*Compensation commensurate with experience and includes objective performance bonuses*


BENEFITS:

  • Health insurance savings
  • Dental insurance
  • Vision insurance
  • 401K Plan
  • PTO

Location: Orlando, FL 32801 (Partial Remote Work Possible)


Language: English

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