Director of eCommerce & Marketing

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Job description

Director of eCommerce & Marketing

If your dream is to lead and direct the digital marketing of an innovative beauty products company, read on! Kira Labs is a dynamic and award winning cosmetic manufacturer and brand marketer and we are seeking a Director of eCommerce & Marketing to join our team of talented professionals. We are looking for a dynamic experienced leader who wants to grow their own team and spearhead a next level of digital marketing initiatives.

What's in it for you?

No red tape here! We specialize in a market driven, fast fashion, vertically integrated and ideation to market process. We believe in continuous improvement, agile development and possess an eagerness to execute on new ideas with a lean startup mentality. You will have the opportunity to influence the entire consumer journey, development, design and delivery of the brands and products we produce.

More about Kira…

Kira Labs, Inc., founded in 2003, is a dynamic and award winning cosmetic manufacturer based in South Florida. Kira Labs has been recognized globally for its product quality and was recently named Florida Exporter of the Year 2017, President's Export Award 2018 and South Florida Manufacturer of the Year 2019 and most recently was named a Florida Top 100 best place to work.

Appealing design, value and quality formulas characterize all of the Kira Labs brands. Our current portfolio features products in multiple categories including Face, Hair, Body, Men's, Natural, Home and Pet. Kira Labs products are currently sold both online and in major retail partners such as Walmart, Kroger, CVS, HEB, 5 Below, Dollar General, Costco, Sam's Club, Amazon, TJ Maxx, Ross and Burlington.

Job Description:

As the Director of eCommerce & Marketing, the primary function of this position is to lead the company's multi-brand ecommerce and digital marketing strategy in order to drive customer and sales growth. This role is responsible for the management and development of the eCommerce and Digital Marketing teams and the end to end development of the consumer experience. The role needs a highly collaborative leader who is an effective partner with relevant teams across the organization, including Sales, Operations and Finance, to enhance the online user experience, maximize usability, performance and ROI.

This position is also responsible for directing and managing teams accountable for marketing and eCommerce operations. You will oversee and direct the work of digital marketing and site experience managers and their subordinates. You will build strategies that translate key business challenges and customer needs into digital opportunities. You will ensure growth and optimization of consumer awareness, market share and/or specified initiatives.

You will review the competitive marketplace and make recommendations for adjustments to operational and strategic activities based upon identified information and best in class strategies and emerging technologies. You will leverage experience and knowledge of industry best practices and supporting technologies to develop an exceptional digital, mobile and eCommerce experience for our Customers.

The ideal Director of eCommerce & Marketing is looking to take the next step in their career and loves the beauty industry, having been in the industry for at least a few years. Join our fun, family-spirited team to build a long-lasting career at a company that will continue to challenge, develop, and appreciate its team members.

What we offer you as part of the team:

As a team member of the Kira Labs you will be offered many benefits. We keep your health, wellness and career development in mind:

We understand everyone has different medical needs and offer Medical benefits with 3 different plans to choose from, including vision and dental.

We think about your future and offer Retirement benefits with our 401k.

We help prepare for those unexpected moments in life which is why we have company-paid life insurance, short term disability and Employee Assistance Program.

Additional supplemental life, hospitalization and accidental insurance is also offered.

Work-life balance is important, we provide paid holidays, sick days and personal days.

In our positive, engaging work culture, we have monthly company sponsored events organized by our Culture Committee.

We believe our employees are our most important assets. We provide training and development opportunities for career advancement.

Job Requirements:

Experience & Education:

Work Experience and Skills - 7-10 years of experience with Marketing, eCommerce or Digital Marketing a must

Industry Experience - 2-5 years of experience in Beauty or related industry preferred

2-5 years of Amazon/Walmart marketplace experience (other marketplace experience preferred)

MBA Preferred, Bachelor's degree in Marketing or related field

Experience in building up digital or direct-to-consumer businesses

Your Passions & Competencies:

Excellent verbal and written communication skills, collaborative and team player, inspirational & motivational, strategic

Passion for all things health and beauty, always interested in understanding the latest trends and future opportunities for growth

You love to engage/empower a team, create new ideas by asking questions and questioning what exists and keen on generating a positive and excited work culture

Your Technical & Operational expertise:

Microsoft Office (Outlook, Word, Excel, and PowerPoint)

SEM/SEO/Google & Bing platforms

Email, Affiliate, and Web Platform Experience, Shopify experience preferred

Customer Relationship Management Software (CRM)

Personalization/Targeting, Product Information Management Systems (PIM), Ecommerce Taxonomy

Mobile

Augmented, Virtual, and Experiential Reality

Machine Learning

AI Based Search & Product Recommendation Providers

Content Management Systems (CMS)

Customer Data Platforms (CDP)

Location

Fort Lauderdale, Florida

Shift Type

Regular Business Hours, flexible and hybrid work schedules offered

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