Director of Linear Buying

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Job description

GPS Impact is hiring a full-time Director of Linear Buying to join our growing Paid Media Team. The Director of Linear Buying is responsible for developing paid media strategy, crafting custom plans, and executing those plans on behalf of GPS clients across multiple media channels and platforms. The Director of Linear Buying will report to the Media Director and has management and staff supervisory responsibilities. This position can be remote (pending location approval) or based in one of our physical office locations including, Des Moines, IA, Kansas City, MO, Philadelphia, PA or Washington, DC.

We are a full-service public affairs and multimedia advertising agency with broad experience helping progressive candidates, advocacy groups, and organizations use integrated, strategic communications and advertising to achieve their goals. GPS Impact is uniquely set up with digital expertise as well as television media production, general campaign consulting, communications experts, ad-buying, targeting, and creative all in-house.

GPS Impact believes diversity is a source of strength. We aspire to be a company that welcomes each of our employees' unique characteristics, perspectives, identities, and lived experiences. We aim for a work environment of inclusion where individuals can contribute fully and feel valued, engaged and supported to reach their full potential.

Job Responsibilities

• Collaborate with the Media Director to define success and help direct the Media team on their roles in building out paid media planning and buying strategies for GPS clients
• Develop a comprehensive training program for media buyers that can be used to cross train buying teams.
• Oversee the day-to-day workflow of key media team members, including hiring, training, mentoring and supervision of the Paid Media Assistant and Lead Integrated Media Planner and Buyer
• Set clear expectations on deliverables and timelines for Media Team members, including, Paid Media Assistant and Lead Integrated Media Planner and Buyer, monitor performance, provide feedback, and direct and make adjustments, accordingly
• Facilitate communication and coordination with GPS Media team, internal (and external) partners, to create comprehensive, high quality, strategic paid media plans, including integrated TV + digital
• Develop media objectives and strategies to meet campaign objectives, across all screens, understanding the intersection of traditional spot television, programmatic/connected television, and digital channels
• Ensure that the team is utilizing the research and analytics to drive media planning necessary to reach target audiences
• Effectively negotiate media buys and actively seek added value opportunities when appropriate, and demonstrate objectivity when recommending
• Ensure that audience delivery is being tracked for all buys, and that monitoring and reporting on competitive media is being delivered as required/requested
• Maintain and monitor client media budgets, reconcile invoice discrepancies, negotiate makegoods, and report results.
• Leverage media planning tools and advanced analytics to implement optimization strategies across paid media investments
• Work with the team to optimize processes to ensure mistake-free trafficking and buying
• Build and manage agency relationships with vendors and other partners
• Maintain an ongoing knowledge of innovations, changes, and best practices pertaining to media planning/buying and inform and educate GPS team members and others within the agency/practice groups
• Other duties as assigned

Other Requirements

• Positive attitude with desire to build and lead a team
• Collaborate and build strong relationships with team members across the agency and practice groups
• Strong interpersonal and communication skills, both for internal and external communication
• Excellent writing and presentation skills
• Attention to detail and organization
• Capacity to work well under pressure with strict deadlines in a fast-paced environment
• Project management and problem-solving skills with impeccable multi-tasking abilities
• Strong negotiation skills
• Ability to use AdMo or STRATA, ASANA or other project management tools

GPS Impact offers a benefits package including medical, dental, vision, matching 401(k) and paid time off. Salary is negotiable and dependent on experience and location. Please note this job description is not designed to cover or contain a complete listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities or activities may change at any time with or without notice.

GPS Impact is an equal opportunity employer and believes a diverse, inclusive staff is a fundamental strength. We're committed to hiring people of all races, ethnicities, social classes, religions, ages, sexes, genders, sexual orientations and gender identities. People of underrepresented backgrounds are strongly encouraged to apply.

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