Marketing Director

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Job description

Job Duties and Expectations:

The director of marketing manages the company's marketing process from research and planning to execution and analysis. The following job responsibilities can be expected:

• Participate in the development of branding and corporate identity initiatives
• Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
• Develop and manage marketing budgets
• Develop sales forecasting and product branding plans
• Establish and grow a target market share
• Monitor costs and budgets
• Conduct customer, brand, and product research initiatives
• Offer expert advice to develop innovative advertising, public relations, social media, and events
• Negotiate with media partners to guarantee advantageous contracts
• Work with new business development team and sales teams on brand initiatives
• Manage agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management
• Demonstrate excellent communication and interpersonal skills
• Supervise a marketing team, including hiring, training, workloads, schedules, and deadlines
• Oversee the operation of a company's website or email marketing program and provide analytics review

Experience, Skills, and Education Requirements:

Experience is the most important requirement. The Director of Marketing generally has at least five to 10 years of applicable experience. Knowledge of finance, especially expense management and profit and loss statements, is desirable. Familiarity with the creative side of marketing and design is important. B.S. degree is required, and an MBA degree is desirable.

The Director of Marketing must be a professional communicator - whether it's for pitching new business or writing customer lifetime value reports. The ability to garner consensus from a large team is important and obtaining stakeholder buy-in on new, complex or challenging ideas is essential. Soft skills such as good attention to detail, versatility and leadership abilities also rank high on the list of desired qualities.

The best marketing directors can work cooperatively and effectively with different personality types as well as other departments, vendors, and clients. They can transition seamlessly among projects of varying scale, audience, format, and distribution channel. Additionally, they know their own weaknesses and can work around these shortcomings through delegation, collaboration, and excellent resource utilization.