Marketing Operations Specialist

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Job description

Position Information: Spot Marketing Ops Specialist

Company: SPOT Pet Insurance Services, LLC

Job Location: Miami, West Palm Beach, or Remote/Hybrid

Job Address: 990 Biscayne Blvd, 601A Miami FL 33132

Job Type: Full Time

Industry: Insurance Services

Work Authorization: Must be authorized to work in the United States

Hello From Spot:

Does a cute dog or cat stop you in your tracks? Would you like to work for a company that helps pets lead longer, healthier lives? Here at Spot, we're looking for people who are passionate about treating pets like any other family member. We've created customizable pet insurance coverage to help pet parents take care of their furry loved ones. You can help us shape the future of pet insurance with our broad coverage options and first-class customer service. We are a friendly, driven pack of team players who put pets first and know how to have fun outside the office. If you share our love of pets and understand the value of pet insurance, we would love to have you with us.

Spot Pet Insurance is seeking a self-driven and talented individual to join our company as a Marketing Operations Specialist for its Miami location (primary) or potential West Palm Beach location. Options for hybrid WFH model or fully remote also available.

Spot Pet Insurance Services, LLC ("Spot Pet") is private-equity funded insurance services company focused on the pet insurance space. Spot Pet will use various social media platforms and AI to scale its customer base in a growing industry.

Job Summary:

As part of our marketing team, you participate in all aspects of delivering optimal marketing campaigns, from trafficking media buys to executing tracking systems and managing all creative content. You develop a high-level overview of marketing operations and procedures and recommend new processes to eliminate inefficiency, participate in market strategy and support overall business objectives. Logistics and operations are integral to success; our ideal candidate has a strong mindset to develop repeatable processes with acute focus on scalability. This candidate will manage the day-to-day details of data or program management in marketing operations and report to Marketing Operations Managers.

Duties & Responsibilities:

· Execute data-driven initiatives to maximize the efficiency of marketing campaigns

· Traffic media buys, coordinating all creative and tracking standards across marketing

verticals

· Own, maintain, and execute media buys, including concepting campaigns through

wireframe exercises, QAing tracking insertions, and deploying campaigns

· Ingest, document, organize, and maintain all marketing assets in the cloud

· Conceptualize marketing automation projects to acquire and retain customers

throughout product lifecycle

· Lead compliance exercises to ensure content integrity; liaison between business

departments to deliver compliant content under strict deadlines

· Maintain visibility into campaign performance

· Manage content, testing, and optimization pipeline for all marketing collateral

Qualifications:

· 2-3 years of marketing experience

· Hands-on experience with lifecycle marketing tools: Google Analytics, ESP, CRM, data

warehouse

· Ideal candidate possesses a low ego to "get things done"; self-motivation, and is

resourceful with the ability to troubleshoot and problem solve across teams and tools

· Exceptional communication skills, both written and verbal, with the ability to work

cross-functionally within marketing operations

· Experience delivering business insights to improve process and realize efficiencies to

market

· Experience with tracking systems and project management workflow resources

Nice to haves:

· Experience with data analytics, audience segmentation, affiliate marketing systems, and digital market strategy

· Passion for setting, tracking, and beating deadlines using resource management tools

· Desire to develop detailed procedures in a simple fashion

· Experience in a startup environment

Benefits:

• Medical, dental, and vision benefits
• Life Insurance
• PTO
• 401(k) with company match
• Cell phone allowance
• Expensed insurance for 1 pet
• Health Care FSA