Public Relations Manager

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Job description

At Eberly & Collard Public Relations (ECPR), we foster career growth for individuals in the fields of public relations, branding, advertising, digital marketing, social media, event management, influencer relations, and integrated marketing. Our philosophy is grounded in the fact that the individual strengths of our team members create unequaled marketing opportunities for our clients as well as bolster our professional service offers on a day-to-day basis. The mental health and well-being of our team members are of utmost importance to ECPR. It is our top priority to ensure our employees maintain a positive balance in their lives, both professionally and personally. We believe success comes in the form of both professional and personal growth, and the reward manifests itself for us and our clients as we see those successes in our staff. Consider joining our dynamic team. Together, the possibilities are endless.

ECPR's Atlanta office currently is offering a team- and growth-oriented Public Relations Manager (Account Manager/Executive) position. The position is full-time, salaried and includes a competitive salary, robust package of PTO and benefits as well as strong potential for bonuses and promotions.

Qualifications:

The Public Relations Manager will be responsible for a variety of functions essential to fundamental public/media relations, branding, marketing, advertising, social media, digital marketing, and client account management.

Important: 2-to 4-year minimum post-college work experience required in a public relations agency. 4-year BA or BS degree in Public Relations, Marketing, Strategic Communications, or extremely similar degree required. Internships are important but do not count toward the 2- to 4-year post-college experience unless they took place after 4-year college graduation and the dates are verifiable.

The Position:

• Managing client accounts to ensure a variety of integrated marketing campaigns and program plans are in compliance, and clients' public relations and marketing needs are documented, reported and exceeded on a scheduled and consistent basis.
• Developing/implementing strategic public relations, media relations, advertising and digital marketing plans, campaigns and media pitches.
• Planning and preparing advertising campaign materials, assets, copy, imagery, photos, ad forms, media planning documents, sponsored content, and other paid content submissions.
• Conducting market/media research and applying findings to documentation, projects and campaigns to enhance clients' digital footprints, brand reputations and publicity results.
• Directing social/digital media campaigns and content for the firm and assigned clients, including Google Ads, Search Engine Optimization (SEO), keywords/phrases research, campaigns, blogging, and HubSpot marketing automation campaigns. Training for the latter is provided, but prior experience with HubSpot is preferred.
• Overseeing creative/design team members for video conceptualizations, scripting, on-screen graphics, talent coordination, production, editing, and distribution.
• Supervising junior team members to maintain accurate and up-to-date media lists, publication databases, media kits, meeting agendas/reports, client reporting, analytics, etc.
• Writing, developing and proofing with extreme accuracy high-quality deliverables including written content, editorials, feature stories, press releases, media materials, byline articles, thought-leadership content, social media content, blogs, ad copy, brochure copy, and client reports/correspondence. Solid knowledge of Associated Press writing guidelines is essential.
• Building and maintaining media relationships and a network of beneficial editors, reporters, journalists, broadcasters, podcasters, and other on-air programming managers/production contacts, including email, phone and in-person engagements.
• Creating meaningful blog posts, article series, podcasts series, web content, and e-news about/for the agency and its clients across the earned, owned and paid spectrum.
• Researching, developing and managing media kits, slideshows, presentations, graphs/charts, infographics, and other means of content and data communication.
• Planning with both senior and junior team members for agency and clients in terms of project and campaign status/activity reports, virtual and in-person meetings/agendas/minutes, media coverage analysis, traditional and social media analytics, SWOT analysis, completive intelligence, etc.
• Working closely with colleagues and team members to plan or assist with client events, tradeshows, conferences, symposiums, speaker's bureau, press conferences, media tours, media interviews, digital and onsite press rooms, editor briefings, etc.
• Co-managing or managing one or more junior team members to guide, proof and approve their select projects, administrative duties, reporting, and other scopes of work for which they may need supervision and training; help oversee PR Coordinators and interns as needed.
• Serving in a proactive role to assist agency owners and other senior team members with streamlining, organizing and co-leading select best practices for client account management and the general growth of the team and agency at large.
• Demonstrating consistent, positive values and actions aligned with Eberly & Collard Public Relations' ongoing mission and day-to-day activities.

Why Should You Apply?

• Compensation packages that exceed the industry average.
• Generous PTO and paid holidays.
• Rich benefits package includes health, dental and vision benefits.
• Bonus "Employee Incentive" program.
• ECPR "Give Back" Program.
• Hybrid and flexible remote work offerings after key performance metrics are met.
• Paid Parking
• Great clients and creative/interesting campaigns.
• Upbeat, collaborative team environment.
• Promotions for firm's personnel take place 2 times per year (on average).
• Summer Fridays
• Professional development and mentorship programs offered from senior team members.
• Celebration of individual and agency milestones (birthdays, work anniversaries, new client accounts, etc.).

How To Apply / Details:

• We are allowing candidates to use the LinkedIn "Easy Apply" button, however, candidates who further submit the additional materials requested will be given a priority.
• We request the following materials for priority consideration: Detailed cover letter, updated resume (with full month and year dates for both school and work), salary history (or desired salary range), and three verifiable published articles or writing samples.
• Writing samples should clearly indicate candidate's role in article or media campaign. Include brief explanations if needed.
• Interviews for invited candidates are being scheduled immediately.
• All submissions/applications will be kept confidential.
• Please make sure to include a link to your LinkedIn profile page somewhere in your submission.
• Email submission to .
• NOTE: Place, "PR AE 11/21" in Subject line of email to be considered.

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