Web Operations Admin

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Job description

Our Care Matters.

When you join the Kindred at Home team, you become part of something bigger. We are the nation's leading provider of comprehensive home health, hospice, and non-medical home care services. Our team delivers compassionate, high-quality care to patients in their homes or places of residence, including non-medical personal assistance, skilled nursing, rehabilitation, hospice and palliative care. Now more than ever, people in your community need in-home healthcare. Our team helps to keep them safely at home, during moments that matter most to them. Our caregivers focus on each unique patient to deliver the appropriate care and emotional support to our patients and their families.

Our Employees Matter.

We believe a world-class patient experience is enabled by an exceptional employee experience. And, committed to fostering an amazing employee experience at Kindred at Home. Our people are our greatest resource and asset, and we are committed to helping our employees thrive and fulfill their personal and professional goals.

We offer:

• Competitive pay and 401k
• Healthy Steps Wellness
• Healthcare Plans
• Employee Assistance Program
• Centers of Excellence Program
• Educational Assistance
• Clinical ladder for professional credentialing and advancement
• Leadership development
• Talent focused Framework
• Targeted personal and career development planning

The Web Operations Admin will oversee the Marketing and Sales technology stack, lead the implementation roadmap, and optimize existing systems to improve the team's ability to reach our audience at scale. The ideal candidate will be a strategic thinker with a marketing and technology background and have the experience to lead a support team.

• Develop a comprehensive martech strategy by identifying existing gaps, eliminating redundancy, and proposing areas of opportunity
• Drive the technology roadmap according to sales and marketing business priorities, industry best practices, and platform/resource dependencies.
• As we invest in new technology, inform the marketing team on how the tool fits our initial business requirements and identify additional areas of opportunities to leverage this tool.
• Socialize learnings and set clear expectations on optimization next steps.
• Serve as the in-house expert on the technical configuration of marketing platforms Optimizely/Delivra.
• Advise on integration best practices into our core WCMS (Optimizely), CRM (Salesforce) systems.
• Anticipate technical needs by translating business vision into a flexible technical architecture, with the potential to scale with our needs.
• Partner with the Data, IT, Sales & Marketing, and Vendors to ensure a high degree of data quality across Marketing & Sales systems.
• Scale training, enablement, and best practice sharing so our Sales and Marketing teams know exactly what capabilities we have and how/when to use them.
• Design and manage RFP process for procuring new marketing technology tools, while maintaining existing vendor relationships and feature optimization.
• Partner with business stakeholders and IT to evaluate, select, deploy, and customize new technology for the marketing and sales departments.

• WCMS (Optimizely) Certified
• Salesforce Admin certified
• Bachelor's Degree in Computer Information Systems, Computer Science or equivalent
• Prior experience in Health Care/Home Health preferred
• 3-5 years of experience in a marketing technologist or operations function
• Passion for using MarTech tools to solve business problems.
• Deep technical expertise in B2B and B2C sales and marketing technologies, especially WCMS systems like Optimizely/Delivra, Salesforce.com, and related integrations
• Awareness of martech trends, tools, and best practices, while maintaining a pragmatic approach to weighing the costs/benefits of implementing new technologies
• Experience working in an agile environment: scoping work, managing sprint capacity, and running retrospectives.
• Ability to build trusted relationships across marketing teams, managing expectations, and delivering a quality product.
• Ability to communicate effectively with internal customers throughout a project's lifecycle: present technical details to a non-technical audience and present strategic vision and roadmap to executive-level stakeholders.
• Experience designing a stack that supports these critical strategies: web optimization and personalization, data enrichment, attribution, and reporting.
• This role requires full COVID-19 vaccination.

Join Our Team!

Check out our video to get a glimpse of a day in the life of our Home Health team - Home Health

To learn more, please apply online. Our Recruiters are ready to help you start a new and rewarding career with Kindred at Home.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.