VP Vertical Strategy - Financial

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Job description

Job Description

OPEN TO ANY US LOCATION, REMOTE WORK FROM HOME.

JOB SUMMARY

This highest-level individual contributor role is responsible for planning and leading the development and execution of financial institution strategies and tactics that align with sales division revenue goals. The Vertical Strategist brings extensive marketing/program development expertise and relies on high degree of business acumen to determine what financial institution needs to drive financial and media solutions. This position provides leadership to large and/or complex work streams, projects and initiatives that engage cross-organizational team members. This role may be asked to lead corporate initiatives and to engage with people from all levels of the organization. This role reports to the Head of Financial Institution Sales.

KEY DUTIES/RESPONSIBILITIES

Works directly with Sales leadership to guide marketing development, align resources and create marketing initiatives to grow and sustain successful check, financial, and media solutions. Conducts research to gather actionable intelligence on competitors, customers, and market trends; conducts follow-up to measure sales trends and marketing effectiveness; assists in developing client acquisition, service and retention strategies; and assesses, guides, and coaches execution of marketing plans.

Leads large and complex sales initiatives that support sales growth. Leverages extensive experience to drive strategic development that aligns with key corporate strategies and goals; and manages the work of cross-organizational sub-teams/work streams.

Develop trusted relationships with key internal/external stakeholders to collaborate and influence across the organization contributing to the development of our go to market strategy.

Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member, and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources.

Uses vertical marketing expertise/experience to contribute to larger marketing initiatives and projects. May be charged with leading cross-sub-teams and workstreams and providing work direction in support of larger marketing initiatives. Leverages experience to drive development that aligns with key corporate strategies and initiatives.

Contributes to the development of marketing strategies that support the organizational Brand and Go-To-Market strategies; and responsible for development of actionable tactics that support productivity and revenue growth.

Plans, creates, and/or produces content on social networking websites and interactive marketing related media.

Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership growth, and increase member loyalty.