Freelance Senior Strategist

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Job description

As a Senior Strategist, you bring key strategic leadership and guidance to multidisciplinary teams. You're not fazed effectively communicating your findings to varying audiences-from creative to technical team members. And you have an intimate understanding of your client, their competitors, and key industry trends relating to their business. You're a rock star in at least two strategy disciplines-business analysis, qualitative consumer research, web analytics, and information architecture-but we'll welcome your balanced working knowledge of all. Most importantly, you live and breathe insights-about a client's business, their competitors, and their customers.

You will:

* Collaborate with internal research team to perform quantitative and qualitative research.
* Collaborate with social and marketing science teams to monitor social listening and web analytics reports.
* Synthesize research, uncover insights, and write creative briefings for client and team.
* Perform detailed research into our clients, their industry, and competitors across markets.
* De-construct competitive best practices in digital marketing and create benchmarks.
* Conduct digital ecosystem audits to map a brand's online presence and assess the effectiveness of each touchpoint.
* Identify opportunities for clients to use digital technology to enhance their overall digital presence and online marketing mix.
* Work across multidisciplinary teams to implement and manage digital strategies.
* Run agile design workshops to identify digital strategies for rapid prototyping and customer testing.
* Recommend, plan, coordinate, and execute pertinent research and analysis activities, including sector analyses, competitive benchmarking studies, qualitative and consumer research, requirements gather sessions, and stakeholder interviews.
* Synthesize and communicate the results of research to clients and project teams.
* Provide insight and perspective on the client's strategic direction.
* Collaborate with the team on overall strategy development.
* Define measurement strategies for strategy development and site or program optimization.
* Demonstrate the value of integrating strategy services into client engagements.
* Provide thought leadership to colleagues and projects in a range of subjects, including requirements gathering, consumer research and insight, site measurement and marketing, and strategic planning.

You have:

* 5+ years of related experience in the account and brand planning, business analysis, qualitative research, including web analytics and metric analysis, and information architecture.
* 4 years agency or consulting and digital business experiences.
* Experience developing proposals and presentations for clients
* Ability to communicate complex subject matter verbally and written.
* Experience with qualitative and ethnographic research driving the creation and implementation of digital design personas.
* Experience in marketing research and sciences to establish and analyze complex studies.
* Excellent collaboration skills and a team-player mindset.
* Strong multi-tasking and flexibility skills.
* A commitment to learning.