Product Marketing Manager

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Job description

Product Marketing Manager

As the Product Marketing Manager at RaiseRight, you will work at the intersection of Marketing and Product, responsible for developing and executing effective marketing strategies to drive user engagement and their fundraising impact on their organizations. You will represent the voice of the customer, translating their needs into content and features, that demonstrate the magic of the RaiseRight fundraising platform. Your ultimate goal is to drive user adoption, ongoing use of our fundraising platform and ecommerce revenue.

What You'll Do

• Assess and prioritize growth opportunities for user engagement.
• Conduct regular insight gathering with customers through interviews, surveys, and data analysis.
• Partner with the Product team to design and execute experiments to drive growth.
• Plan and execute communication to position new feature launches for users.
• Identify and develop content and tools to help organizations successfully manage and grow their fundraising programs.
• Monitor competitors, industry shifts, emerging markets, and the overall fundraising category to inform marketing communications.
• Report on and communicate key metrics related to user growth.

Who You Are

• 2+ years of Product Marketing in B2C or B2B2C context
• 5+ years of marketing experience total
• Experience in eCommerce a plus
• Strong entrepreneurial spirit, growth focus, and experimentation mindset
• Strong research and analytical skills, with an ability to draw conclusions from data and take action accordingly
• Clear and organized communicator to internal and external audiences
• Strong writing and editing skills with the demonstrated ability to create compelling content for customers
• Proficient with modern web tools, including Hubspot CRM and CMS software
• Ability to empathize with customer needs and understand multiple perspectives
• A passion for teamwork and collaborating with product and sales teams
• Bachelor's degree in Marketing, or the equivalent combination of education and experience

Why You Should Work For Us

• Competitive compensation
• Generous health benefits including medical, dental, and vision
• 401K matching plan and profit-sharing up to 10%
• Direct employee earning through RaiseRight program
• Work From Home Position

RaiseRight is the largest gift card fundraising platform in the United States, helping 50,000 organizations raise over $800 million for initiatives that matter to them. Families purchase gift cards to use in their everyday shopping and earn rebates from retailers to offset expenses such as school tuition, athletic equipment, band trips, and church operations. Fundraising through everyday spending is disrupting the traditional methods of selling baked goods, organizing annual events or asking for donations. It is simply the right way to fundraise.