Supervisor, Planning

Job description

Overview

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world's leading brands. Brilliant media thinking is in our DNA.

A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide.

We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world's largest advertisers.

Finding a better way is our ethos and sums up how we approach everything - from a new client brief to the way we work.

Role:

A Strategy Supervisor is the day-to-day liaison between the client and the media community. The supervisor's role is to ensure the client's media plans are developed and implemented. This not only involves working closely with the client and with the media community but also includes working closely with the various departments and/or partner agency.

Core Responsibilities:

Management:

* Supervise the Strategist and Assistant Strategist on day-to-day activities
* Train Strategist in all aspects of the planning process, as well as the client(s) business and industry
* Manage the flow of client media-related issues. Create solutions and resolve problems.
* Manage solid client relationships
* Establish timetables for development of plan
* Interview applicants for junior-level positions
* Have a positive "can do" attitude when working with internal team members and external agency partners

Media Strategy:

* Integrate Source strategic planning system into communication plan development
* Help develop planning objectives and strategies that coincide with the client's marketing direction
* Continually seek a consumer-centric view in all strategic thinking
* Supervise implementation of integrating offerings and tools
* Identify opportunities for cross-platform deals, when appropriate
* Provide point-of-view on various media in the marketplace
* Create media plan recommendations and alternatives
* Select media vehicles and determine scheduling
* Promote creative, innovative approaches to strategically reach the target consumer
* Analyze competitive activity in the marketplace
* Present media plans to clients
* Oversee the execution of a media plan and gauge media performance to determine the extent to which the original objectives and strategies were met

Maintenance:

* Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
* Update account team on status of all client projects
* Foster a good working relationship with account and client teams to facilitate flawless execution of plans
* Coordinate efforts with the Investment team(s)
* Study demographic data and consumer profiles to identify desired target audiences
* Handle any client requests - i.e. plan changes, budget changes, provide marketplace information
* Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client's business

Media Expertise:

* Attend meetings and (often) present, both internally and externally
* Keep abreast of industry trends through advertising and media trade journals

Qualifications:

* Knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism
* Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
* Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units' competencies
* Interest in the client's industry and environment within which he operates

PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.