Marketing Manager I/II, Professional Marketing HUMIRA Hidradenitis Suppurtiva (HS)

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Job description

About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . on Twitter , Facebook , Instagram , YouTube and LinkedIn .

About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . on Twitter , Facebook , Instagram , YouTube and LinkedIn .

*Candidate experience will determine grade level

The Marketing Manager (MM) for HUMIRA (adalimumab) HS will be responsible for personal promotional initiatives to ensure the continued growth of HUMIRA in the HS market in Dermatology. The MM will coordinate across both internal and external stakeholders to enable strong initiatives and alignment. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to closed-loop marketing. Key elements this person will be responsible for include leading the development and execution of the Professional tactics to drive brand and disease awareness through rep channel including ISA, playbook and print materials. In addition, partnering across functional teams and Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics for HUMIRA HS.

This individual will report to the Marketing Director, HUMIRA HS in Dermatology.

Job Description - The responsibilities of this role are listed below but may shift based on business needs.

• Execution of Professional Tactics - This person will execute, in partnership with the agency and MRL partners, key Professional tactics to support the continued growth of HUMIRA in HS market spanning breadth of rep channel and omnichannel initiatives.
• Referral strategy - Be Lead for HCP Team on Referral strategy and execution and all associated tactics.
• Sales Force Engagement - This individual will partner closely with the sales force and sales training to develop comprehensive and effective tools that will allow for a strong launch, as well as across Dermatology with other brands to ensure alignment in purpose.
• Conference management - manage all national and regional conferences for the HS Team including engagement with external customers
• Finance - This individual will ensure HUMIRA HS stays within budget and partners with finance and other brand partners to maintain oversight throughout the year.
• Participate in market research and patient immersions to better understand market drivers and dynamics and to "get in the shoes" of our consumers and healthcare professionals

Qualifications

Basic:

• Bachelor's degree in marketing or related field
• Proven ability to complete work product on-time with excellence
• Proven ability to work cross-functionally
• Pharmaceutical marketing experience
• Excellent communication (oral, written, and presentation) and interpersonal skills
• Strong planning and organization skills, attention to detail, execution, and follow-through
• Budget management experience

Preferred:

• 3+ years of relevant brand marketing experience
• Prior experience in Professional pharmaceutical marketing
• Immunology experience
• Strategic and tactical planning experience
• MBA or other advanced degree
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Significant Work Activities
Driving a personal auto or company car or truck, or a powered piece of material handling equipment
Travel
Yes, 25 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.