Digital Marketing Director

---

Job description

Smart Resources and Accountable Search is in search of a Digital Marketing Director for one of our clients in Oakbrook, IL. This is a direct hire opportunity, the client is seeking a sharp, data-driven marketing technologist with 7-10 years' experience to champion their digital marketing strategy, oversee campaign execution, partner with sales management to optimize lead generation and move us to the next stage of digital excellence.

Primary Responsibilities:

• Demonstrates highest standards of personal and professional integrity, adheres to company's policies and procedures, and complies with applicable laws, government rules and regulations.
• Create a clear path for digital marketing efforts consistent with best-in-class digital practices and experiences.
• Aid in the digital transformation of sales efforts and translate sales challenges into digital plans ensuring consistency and relevance across programs.
• Determine improvements to support scale and automation of marketing and sales distribution process while optimizing for effectiveness.
• Evaluate and implement new tools and programs to improve workflows for marketing and sales; present actionable business opportunities.
• Gain understanding into customer needs through collection of competitive landscape analysis, audits, A/B testing, usage/success analysis; making adjustments to strategy and execution as needed.
• Spearhead development and management of customer journey including, but not limited to website content, emails, campaigns.
• Present findings and recommendations effectively and with conviction on a regular basis to Vice President, Investments Marketing, marketing team and sales leadership.
• Set overall website and campaign strategy and direction; align with sales priorities and marketing strategies to drive awareness and engagement.
• Hands-on approach to mentoring team members, driving the team collectively towards success.
• Participate in digital agency management by attending regular check-ins to ensure alignment.
• Manage appropriate external vendor relationships and service agreements.
• Other duties as assigned.

The Expertise And Skills You Bring:

• Highly motivated, natural leader and self-starter with a sense of ownership and desire to succeed.
• Strong written and verbal communication, presentation, project management and problem-solving skills.
• Advanced Experience in HubSpot, Salesforce and Google Analytics preferred.
• Expertise in list segmentation and customer experience and personalization.
• Understanding of website standards, website architecture, development and operations, SEM/SEO, social media, paid digital media, data analytics, reporting and insights.
• Experience with both retention and acquisition digital marketing efforts a plus.
• Expert in website analytics, campaign tracking, tagging, web testing, and tools.
• Bachelor's degree in marketing, computer science, digital marketing or equivalent discipline.
• 7-10 years of relevant digital marketing/strategic experience; financial services experience preferred.

While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and assign other duties as necessary

If interested in learning more about Smart Resources/Accountable Search and this opportunity, please submit your resume for consideration.

<!– job description page –>