Paid Search (PPC) Specialist

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Job description

CURO Financial Technologies is one of the largest, fastest growing providers of short-term loans and financial services in the United States and Canada. Our licensed, direct lending products and heightened customer service focus are at the core of what we offer.

We have an upbeat, friendly and fast-paced environment. Our employees are excited to be a part of the CURO family, as evidenced by our low turnover rates and energized company culture. We've consistently grown well ahead of other short-term loan lenders and are primed for continued growth and enduring success.

Come and work for a Fintech company that has distinguished itself from competitors with quality product offerings, genuine customer service, robust operating systems, state-of-the-art call center, and a track record of new product innovation!

Position Overview

The Paid Search (PPC) Specialist will support the continued success of our digital marketing team. As PPC Specialist, you will be part of our Acquisition team to develop and execute paid search strategies across all (relevant) CURO brands. You will have full reign to build keywords, write advertising text, test out creatives, and perform routine bid management. In addition to setting up, implementing, and optimizing accounts and campaigns, you will also be responsible for monitoring changes in the industry, sharing relevant knowledge with the broader team and making strategic recommendations to hit ROI goals!

Are you a self-motivated and web-savvy marketer who has an eye for details? Do you love diving into data-driven results, and take initiative to develop new strategies and seek out opportunities within the paid search world? Than our Paid Search Specialist role is the right position for you!

What You Will Be Doing

• Monitor, track and analyze paid search campaigns across all relevant CURO brands
• Develop and manage keywords, ad creative, display ads and ad extensions while adhering to the search engine specifications
• Build clear, concise and cohesive analysis on all campaign results, inclusive of strong data visualization; Interpret performance reports to provide and develop strategic insights with clear actionable items
• Ongoing optimizations of all paid search campaigns to ensure KPI and CPF goals are being met
• Implement, monitor and report on testing strategies such as copy, landing page, budget, keyword overlap, multiple match type, etc.
• Develop paid search budgets for all relevant CURO brands; monitor agreed upon budgets and document frequent forecasting of spend and new accounts for paid search campaigns
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Ensure campaigns are run to best practice guidelines, including all compliance guidelines
• Develop, execute and ongoing management of potential social media paid advertisement strategies for relevant CURO brands
• Formulate proposals for new opportunities, forecasting media budgets and ROAS
• Maintain an understanding of industry trends and research industry related media
  

What You Should Have

• Bachelor's degree or higher in marketing, advertising, business, or equivalent
• 5+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms or Paid Social or Programmatic media
• Familiarity with social advertising
• Ability to work in a fast-paced and always changing environment
• A self-starter with a strong work ethic and attention to detail
• A creative, strategic, and collaborative mindset to produce innovative and out-of-the box PPC methods to impact overall acquisition strategies
• Experience in the consumer lending industry is a plus
  

CURO Financial Technologies Corp Supports Equal Employment Opportunity. CURO Financial Technologies Corp (dba Speedy Cash, Rapid Cash, Cash Money, LendDirect, Avío Credit, Opt+ and Revolve Finance) is committed to a policy of providing equal employment opportunity to all qualified employees and applicants. This commitment is reflected in all aspects of our daily operations. We do not discriminate on the basis of race, color, sex, religion, national origin, marital status, age, disability, veteran status, or genetic information in any personnel practice, including recruitment, hiring, training, compensation, promotion, and discipline. Additionally, we do not discriminate based on any other characteristic protected by applicable state or local law where a particular employee works. In addition, it is the policy of CURO Financial Technologies Corp to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by federal law and any state law where a particular employee works.

This employer participates in E-Verify.

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