Digital Marketing Specialist

Job description

Are you interested in working for the fastest growing security company in the area? ABC Fire & Burglar Alarm, LLC is looking for a detail-oriented, creative, and analytically minded Digital Marketing Coordinator. You will be designing, executing & optimizing our digital marketing strategies across multiple platforms. The ideal candidate must have a proven track record in executing and reporting on digital marketing campaigns and applied experience in search engine marketing, paid digital advertising, email marketing, social media management, and web design.

RESPONSIBILITIES:

· Create, organize, plan, and post content on all ABC social media platforms consistently.

· SEO & website maintenance

· Keyword research, maintenance, and expansion

· SEM across multiple platforms including AdWords and Facebook

· Keyword bid and campaign budget management

· Optimizing display advertising and paid search campaigns across multiple platforms

· Create, analyze and update paid campaigns

· Landing page optimization and testing

· Reporting and Data Analysis

· Measure and report performance of digital marketing campaigns and assess against predetermined goals (ROI and KPIs).

· Evaluating and reporting on various SEM tactics including paid search, re-marketing, and display advertising

· Creating and managing email marketing campaigns

· Write, post content and maintain the ABC blog

· Assist with the content and creation of ABC Facebook live videos, LinkedIn live videos and recorded video series

· Support graphic design requests for digital and print projects as needed

· Review new technologies and keep ABC at the forefront of developments in digital marketing.

QUALIFICATIONS:

· Bachelor's degree in Business Administration, Marketing or a related field

· Minimum 3 years' experience in a digital marketing role

· Knowledge of SEO strategies and tactics.

· Prior experience and strong working knowledge of Google Analytics and Google Ads.

· Experience in setting up and optimizing Google AdWords, paid search and display ad campaigns

· Demonstrated experience building and executing social media campaigns, including paid social, across major social networks.

· Experience building and monitoring email campaigns using industry tools such as Mailchimp.

· Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement.

· Data driven and extremely analytical.

· Outstanding communication skills - both verbal and written.

· Highly motivated, resourceful, and self-directed with the ability to multitask.

· Ability to work in a fast-paced environment.

· Willing to work closely within a team structure.

· Able to problem solve, prioritize tasks and manage time effectively.