PR Strategist

Job description

Clever was founded 4 years ago to change how real estate is bought and sold. We connect home buyers and sellers with experienced, local real estate agents -- and help everyone out in the process!

Our success wouldn't be possible without our amazing content and PR teams!

In fact, we generate the majority of our business from the content our team writes and promotes, and we've gone from fewer than 10,000 monthly sessions to more than 500,000 in the past year. As Clever continues to grow and develop, we're excited for what's ahead.

PR plays a pivotal role in expanding Clever's mission of educating home buyers and sellers by creating and promoting original research about real estate, personal finance, business, and culture. We have successfully earned coverage of our content on Forbes, NBC, Yahoo Finance, Realtor.com, Politico, and Business Insider, among other prominent sites.

We know that people are our biggest advantage, and we'll continue investing in our team members and their professional development. Headquartered in St. Louis, we offer remote work opportunities across the country (and even outside the U.S.). We're committed to creating strong bonds and an inclusive culture for our team - both in the St. Louis headquarters and remotely.

The Role

The PR / Link Building Strategist's job is to help "spread the word," whether that's a guest article about the latest real estate trends on MSN or a pitching a study about how COVID-19 has impacted retirees' finances to a journalist for the New York Times.

When our team of researchers produces a new study, Clever Real Estate's PR Strategist supports our outreach campaigns to relevant news outlets, blogs, and other online media platforms. That means pitching hundreds of journalists and nurturing existing relationships.

The PR Strategist will curate outreach lists of relevant journalists from renowned websites using our toolbox of link-building software, such as Muck Rack and BuzzStream. They will then write persuasive, informative emails that encourage those journalists to cover our research.

This job requires persuasive email copywriting, meticulous attention to detail, strong multi-tasking skills, deep understanding of how to find the right audience, and a drive to improve and grow.

There's a huge opportunity for growth in this role by taking ownership of outreach campaigns by developing plans for promoting research from start to finish, overseeing interns, or editing our freelancers' content.

Your performance is measured by the number of media placements you earn, and there are a ton of new strategies and approaches to making our PR department a well-oiled, media-earning machine!

Who You Are

· Excellent collaborator who also has the ability to work independently

· A natural marketer, able to understand the right message for the right audience

· Able to handle rejection or journalists "ghosting"

· Persuasive copywriter

· Able to handle multiple projects simultaneously

· Inspired by challenges and finding ways to contribute to big picture team goals

· Always looking for ways to improve processes and develop new strategies

· Able to set long- and short-term goals

· Adaptable to changing priorities and goals

Responsibilities

· Gathering and maintaining email outreach lists

· Pitching journalists and bloggers story ideas and content

· Managing relationships with journalists and bloggers via our CRM, email, and phone

· Implementing new link-building and media strategies

· Brainstorming new research ideas with the PR Team

· Planning out research content and outreach calendar several months in advance

Experience and Requirements

· Bachelor's degree or higher

· 1-5 years of PR and/or link-building experience

· Email and copywriting skills (snappy subject lines, persuasive copy)

· Comfortable managing a massive inbox

· PR contact link-building experience

· Excellent communicator

· Excellent media relationship management skills

· Basic to intermediate Excel knowledge

What Will Help You Stand Out

· Strong interpersonal skills

· Link-building experience

· SEO knowledge

· Experience with backlink analysis tools (e.g., Ahrefs, Majestic, Moz)

· Experience with web analytics (e.g., Google Analytics, HubSpot)

· Experience with PR software (e.g., Muck Rack, Cision, Meltwater, etc.)

· Real estate or personal finance writing experience

· Experience promoting research or data-driven reports

· Writing or editing experience in a newsroom with tight deadlines

· Experience with data analysis (e.g., descriptive statistics, cross tabs)

· Social media marketing experience

Benefits

· Health and dental plans

· 401k and disability benefits

· 18 days PTO annually with no accrual period and unlimited rollover

· 8 paid holidays annually

· Additional bereavement and parental leave

· Work from home or remote work flexibility

· Company-wide trips and celebrations

· Dog-friendly office

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Writing skills: 1 year (Preferred)

Work Location:

• Fully Remote

Work Remotely:

• Yes