Social Media Specialist, Johns Hopkins Childrens' Center

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Job description

Social Media Specialist, Johns Hopkins Childrens' Center

Requisition #: 327765
Location: Johns Hopkins Health System, Baltimore, MD 21201
Category: Non-Clinical Professional
Work Shift: Day Shift
Work Week: Full Time
Weekend Work Required: No
Date Posted: Nov. 12, 2021

Social Media Specialist

Join an amazing global healthcare organization!

Excellent compensation package!

Awesome benefits, including dependent tuition reimbursement!

Requisition #: 327765

Location:

Johns Hopkins Health Systems

901 S. Bond Street, Suite 550

Baltimore, MD 21231

Shift:

Full Time (40 Hours)

8:30am - 5:00pm

Exempt, NJ

Position Summary:

Reporting to the Social Media Manager, JHM, with a dotted line to the Marketing Manager, JHCC, the Social Media Specialist responsible for assisting and managing the pediatric social media strategy, messaging, monitoring and reporting on all Johns Hopkins Children's Center platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn and YouTube. This position supports pediatric social media monitoring and responsiveness in accordance with best practices, social and crisis communications guidelines. Other responsibilities include supporting paid social media campaigns, day-to-day posting and other social media marketing initiatives, and monitoring trending stories on social media. The role will also manage critical social channels which will serve as the first touch-point for consumer and physician audiences, requiring highly responsiveness to inquires through these channels.

Education:

Requires a Bachelor's Degree, preferably in Marketing or Communications. Additional experience may be substituted for education.

Required Work Experience:

A minimum of three years of relevant experience in an earned, owned and paid social media role required, ideally targeting pediatric audiences.

Healthcare experience preferred

Knowledge, Skills and Abilities

• Robust understanding of the quickly-evolving paid and organic social media environments and demonstrated ability to manage a well-established and large social media presence.
• Knowledge of social design including placement of social icons, open graph tagging, creation of social visuals, sizing of image for each channel, etc.
• Strong understanding of all social platforms, including but not limited to: Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram.
• Working knowledge and experience using content management systems, social media management and listening tools and related web applications.
• Beginner to intermediate experience and knowledge of creative editing tools, such as InDesign, Photoshop, Illustrator or other visual design tools.
• Strong familiarity in knowledge/experience with social channels such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, YouTube, etc.
• Proficient with social media management technologies, Social Studio, Hootsuite, Khoros, etc.
• Project management, creative design and marketing skills, with an understanding of the entire digital ecosystem and how social fits in.
• Ability to work collaboratively with production, video, content, marketing and other cross functional groups.
• Strong analytics skills and ability to cultivate metrics and identify meaningful trends.
• Ability to produce reports, including narrative and visual elements, on demand and to produce standardized documents.
• Articulate and excellent speaker with strong presentations skills.
• Intermediate skills in use of: Microsoft Word, PowerPoint, Excel, Outlook and Acrobat.
• Strong time management skills.
• Self-motivated, detail oriented, results-driven personality.
• Ability to demonstrate capacity for innovation, idea generation and strategic thinking.
• Ability to adapt to rapidly changing environment.
• Strong client/customer service approach.
• Strong verbal and written communication and interpersonal skills and an ability to write clear, concise copy. Ability to effectively communicate complex and often scientific concepts to lay people's terms.

Johns Hopkins Health System and its affiliates are an Equal Opportunity / Affirmative Action employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.

Johns Hopkins Health System and its affiliates are drug-free workplace employers.