Business Analyst, Campaign Operations

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Job description

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Job Description

Responsibilities:

• Build, test and create automated workflows to support emails, demand gen landing pages, microsites, and event registrations
• Perform A/B tests on all elements of our marketing mix as requested by business (lists, email templates, landing pages, offers, etc.)
• Support the ongoing, systematic update and refinement of email and demand generation programs
• Assist with data quality and integrity within automation systems
• Monitor email effectiveness metrics within Marketo and provide insight that will aid ongoing campaign optimization
• Work with web designers/developers and content development teams

Qualifications include:

• Bachelor's degree, preferably in Marketing, Business, Communications, Computer Science, or related field
• Proven technical, analytical and functional skills necessary to build automated programs
• Broad understanding of SaaS B2B marketing strategy and mix
• Working understanding of workflow processes and systems within a marketing/sales cycle
• Minimum of one-year experience using a marketing automation platform (preferably Marketo) or equivalent
• Database management/CRM experience (preferably Salesforce.com)
• Results-oriented, with ability to accomplish project and team goals
• Excellent organizational and multi-tasking skills a must
• Strong analytical and problem-solving skills
• Ability to work in a fast-paced, cross-functional work environment with rapid and continual changes
• Outstanding written, verbal communication, and interpersonal skills
• Drive for continuous learning and development

Knowledge/Skills

• Marketing automation platform (preferably at least two years hands-on experience in Marketo)
• Working knowledge of HTML, CSS, JS, and the capabilities of content marketing platforms (preferably AEM)
• MS Word, Excel

VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

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