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Digital Analytics & Insights Manager

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OPUSING LLC

2021-12-03 09:07:28

Job location Boston, Massachusetts, United States

Job type: fulltime

Job industry: HR / Recruitment

Job description

Title: Digital Analytics & Insights Manager

Location: Remote Job

Duration: 6+ Months contract

Pay rate: $125/hr

Under the direction of the Head of Global Digital Marketing, the Digital Analytics & Insights Manager will play a key role in improving how digital metrics, external data, and social listening are used to make decisions within the commercial organization.

Key Responsibilities:

  • Work with brand teams across global, NA, and International to identify gaps in our ability to support strategic and operational decisions regarding our customer facing digital programs.
  • Engage Global Digital Marketing team members to ensure analytics best practices are built into brand planning activities.
  • Establish KPI & digital measurement frameworks that align to the business objectives, strategies and are synergistic across geographic regions and disease areas.
  • Oversee social listening programs to ensure partners across multiple disease areas and geographies are able to understand user generated activity across all social media properties. Support ad-hoc requests for digital insights based on events in the external market or actions taken by customers on several dozen owned websites.
  • Help formulate and execute a roadmap to continually grow digital analytics and insights within the commercial organization.
  • Contribute to the development of digital skills programs that help commercial teams understand and respond to digital insights.

Minimum Qualifications:

  • 7+ years of translating brand strategies into digital insights and insights into actionable recommendations/optimizations.
  • Ability to manage Google Analytics tagging and reporting
  • Experience building Google Data Studio or similar dashboarding environment
  • Understanding and experience of Social Listening platforms
  • Utilize digital insights and analytics data to develop PowerPoint presentations or POVs on specific topic areas of interest
  • General knowledge of the emerging digital analytics landscape and implications to Vertex (e.g., Google Analytics 4, cookieless future planning, etc.)
  • Strong communication skills to understand brand strategies and deliver relevant insights

Desired Qualifications

  • Digital media planning and management experience
  • Experience with digital insights in Life Sciences or healthcare
  • Demonstrated ability to work in a matrix organization and role
  • Ability to build excitement and trust around the value of digital insights
  • Inform a friend!

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