Director Regional Marketing, Boston

Job description

Director Regional Marketing, Boston

This Sage Group client really cares about their people. Founded in 1985, they offer extraordinary client service in private banking, private business banking and private wealth management. They believe that personal connections are everything and that their success is driven by the relationships they form with colleagues and clients. You'll always feel empowered and valued there!

The Director of Regional Marketing - Boston will work closely with the Regional VP of Business Development and Deputy Chief Marketing and Communications Officer (Deputy CMCO) on strategic marketing initiatives and projects in the region, with the goal of aligning marketing efforts with business goals. The Director of Regional Marketing will work in close collaboration with his/her counterparts in New York and San Francisco and marketing colleagues across the department to design and implement sales enablement tools and tactics and client engagement efforts. This includes developing a roadmap to achieve objectives, communicating progress, gathering input and feedback from key constituents, and measuring and reporting results.

This role requires the ability to think creatively and with imagination, respond quickly to requests while remaining flexible to changes, and excellent leadership, relationship management, and communication skills. A demonstrated proficiency in leveraging data to measure and report results is a must. Success in the position over time also requires a passion for and knowledge of the Bank's business model, value proposition, heritage and culture.

Background in banking not required. Non-profit business and marketing background would be desired.

What you'll do as the Director Regional Marketing:

• Working alongside the Regional VP of Business Development, Deputy CMCO and executive and regional leadership, grow brand awareness and market penetration in targeted areas primarily within the Boston region, including but not limited to: Establishing and executing on tactics designed to produce meaningful results; Leveraging marketing resources across the department to achieve objectives; Serving as a department representative for Boston.
• Serve as the marketing director for additional key enterprise objectives in the Boston region, including but not limited to contributing to and/or leading various executive projects and department initiatives.
• Support focus areas of growth by creating content, planned advertising and campaigns, and collateral that establish and/or increase our market visibility, all in partnership with the appropriate marketing teams.
• Develop and deploy sales enablement tools and resources to empower producers, partnering across departments and with his/her counterparts in New York and San Francisco. Ensure marketing tools and resources are available and utilized in the region, with measurable results.
• Partnering with the client engagement team, design an event series to engage existing and prospective clients and showcase local partners.
• Working with the national director of strategic partnerships, develop and manage strategic partnerships in Boston that increase the acquisition and growth of business opportunities.
• Must be a strong marketing generalist, with a breadth of experience across a variety of marketing tactics, and experience working alongside sales teams.
• Develop and manage to key performance metrics, reporting on results, evaluating success and adjusting accordingly.
• Collaborate effectively with other department teams, and communicate and interface with other executive, regional and department leaders as a representative of the CMCO.
• Maintain our high standards of excellent execution and exceptional service as a steward of the brand and representative of the department.
• Travel as needed to markets outside of New York, which include but are not limited to Boston, San Francisco, Los Angeles, San Diego, Portland, OR, Palm Beach, FL and Jackson, WY.
• Adhere to all related regulatory and privacy requirements.

What skills you will use:

• Experienced in Microsoft Office
• Able to interpret strategic direction and both develop and execute on corresponding tactics, working with autonomy and independence
• Experienced as a marketing generalist, able to ideate and implement ideas by utilizing a variety of marketing and communications tactics
• Strong project management and organizational capabilities, with an exceptional attention to detail
• Proven reporting and analysis skills
• Excellent verbal, written and visual communications skills
• Skilled at building networks and interpersonal relationships
• Skilled at working with teams in multiple locations
• Team player and collaborator, who can lead through influence
• Provides extraordinary service and embraces the Bank's culture and values
• Must be able to travel in a limited capacity.

Position: Full-time/Permanent

Location: Boston (2/3 days In-House)

Available: Immediately