Junior Copywriter

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Job description

For over a century, New Balance has inspired athletes and communities of all kinds in their pursuit of excellence. We innovate fearlessly, guided by our core values and we are driven by the belief that conventions were meant to be challenged. We seek leaders and pioneers - because there's no time to wait around for next. At New Balance, We Got Now.

JOB MISSION:

The Junior Copywriter is a member of New Balance's Global Creative Studio and will support the copy direction and campaign deliverables for our global DTC channels across product categories. They will be immersed in our consumer targets and have a passion for both lifestyle and sneaker culture. This role will work closely with the Senior Copywriter to ensure a seamless consumer experience while championing and writing for our global consumer with a passion and focus on lifestyle, sport, and sneaker culture.

MAJOR ACCOUNTABILITIES:

• Champion and write for our global consumer with a passion and focus on lifestyle, sport, and sneaker culture
• Writes for DTC campaigns and OMNI deliverables
• Execute product copy with a focus on digital and paid media campaign deliverables
• Writes in our tone of voice cadence for Global DTC deliverables to ensure it resonates with our consumer
• Delivers SEO copy to optimize content
• Executes against global and regional briefs including global and regional marketing assets, paid social, and product descriptions
• Work with the Legal department to ensure all copy meets internal legal and regulatory standards
• Stay current with industry writing, editorial trends and competitive landscape

REQUIREMENTS FOR SUCCESS:

• Has an understanding and passion for the lifestyle, sport, and sneaker culture
• A portfolio reflecting 2 - 4 years of copywriting experience, specifically for global consumer brands
• Has an understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing content
• Exceptional writing and editing skills
• Ability to work in a highly collaborative environment
• Can-do attitude with proven ability to flex and adapt to changing business needs while maintaining creative quality.

Our Benefits:

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. In addition to a comprehensive traditional benefits package (medical, dental, vision, 401k, etc.) we proudly offer a slate of more nontraditional perks - opportunities like on/offsite seminars, customized team building sessions, tuition reimbursement, and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a flexible work schedule, gym discounts, fitness reimbursements, and volunteer opportunities, because work-life balance is more than just a buzzword - it's part of our culture.

Learn more about our Benefits

Equal Opportunity Employer:

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.