Marketing Analyst, Insights & Reporting

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Job description

Company Description

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That's why many of the world's largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivaled digital experiences.

Job Description

Dynatrace is looking for a Marketing Analyst to join our global Marketing Analytics team. This is a new role on our fast-growing marketing team reporting to the Director of Marketing Analytics & Operations. You will play a critical role in building a culture of data-driven decision making across our Marketing and SDR teams. You will also be responsible for contributing to the strategy and planning of the Marketing team by providing business-critical insights and ensuring accurate measurement.

In this role you will use your technical, analytical and communication skills to perform and communicate thoughtful, impactful analyses. Successful candidates will have some experience and understanding of Marketing, Sales measurement and analytics. This can include either the B2B inbound lead funnel, funnel analysis, creation of opportunities or sales performance analysis. Additionally, the ability to work collaboratively with marketing, sales and other internal stakeholders will be important for this role.

Responsibilities:

• Develop measurement frameworks and learning agendas to report on performance of key marketing & communications initiatives holistically. Understand drivers behind results and connect the dots to uncover insights
• Design, develop, implement & maintain intuitive dashboards designed for easy consumption by business stakeholders
• Work with internal stakeholders and users to validate business and user needs, translating them into requirements that address measurement opportunities
• Review, govern and maintain data from multiple data sources to ensure accuracy
• Prepare and deliver presentations of findings to internal stakeholder teams
• Participate in all development stages for measurement from planning and design to development, testing, deployment and documentation
  
  

Qualifications

• Inquisitive nature and problem solver
• Experience working with qualitative and quantitative data
• 2+ years of experience in a sales/marketing analytics role
• 1+ years of experience with Salesforce
• Strong experience with Tableau or similar BI & data visualization tools
• Deadline driven and strong attention to detail
• Strong understanding of the Marketing/Sales processes
• Ability to develop and deliver executive-level presentations
• Ability to think strategically but execute tactically
• Ability to collaborate and communicate with various stakeholders at all levels
  
  

Preferred Qualifications:

• Experience with Marketo or similar marketing automation platforms
• Experience working with predictive analytics and attribution models
• Experience working with Alteryx or similar ETL platforms
• Experience working as part of a fast paced, global team
• Advanced degree in marketing/business analytics, statistics, mathematics, or related field of study
  
  

Additional Information

All your information will be kept confidential according to EEO guidelines.

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact . Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.

Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.