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Strategic Marketing Consultant

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ThisWay

2021-12-03 13:00:03

Job location Detroit, Michigan, United States

Job type: fulltime

Job industry: Consulting & Corporate Strategy

Job description

Our partner is seeking a Marketing Operations Analyst in Detroit, MI. The ideal candidate is comfortable working with large data sets conducting complex analytics and has strong communication skills.

Responsibilities

* Develop KPIs and scorecards for marketing performance monitoring
* Produce and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
* Gather, organize and interpret data from cross-functional sources at scale
* Create automated dashboards and data visualization to track progress
* Monitor campaigns to optimize performance based on industry best practices
* Troubleshoot and test workflows, data issues and identify operational solutions that enable the marketing team to meet goals
* Develop a thorough understanding of traffic, funnels, conversion rates and user behavior using event data
* Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing
* Provide recommendations that enhance future campaign performance and measurements
* Present analysis and findings to a variety of audience
* Evaluate new technologies and add-on applications to improve and optimize marketing team performance
* Maintain marketing documentation to ensure the team is up to date on processes

Requirements

* Bachelors Degree (Marketing, Computer Science, Statistics, Business Management, or Economics) preferred
* 3+ years experience with proven results in Marketing/Analytics roles or Data Science
* Comfortable learning new software, and seeking out new tools to expand existing processes
* Proficiency with Google Analytics
* Experience with search engines, ad platforms, business research tools, web tracking and analytics, customer relationship management
* Experience in data analysis, A/B testing, retention tracking, etc.
* Skilled in building and maintaining dashboards in a Business Intelligence tool
* Proficiency with Excel and SQL, Python, or other data analysis programs
* Marketing automation & CRM proficiency, Hubspot and Salesforce preferred

Benefits

* Comprehensive Medical & Dental Plans
* Unlimited PTO and Sick Leave
* Ongoing professional development

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