Digital Marketing Strategist, Paid Media

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Job description

Are you a Digital Marketer with a high level of expertise in paid media? Thomson Reuters is hiring a Digital Marketing Strategist, Paid Media to join the FindLaw Product Performance Team. The Digital Marketing Strategist, Paid Media will be part of a broader performance team who oversees paid media for generating legal consumer audiences in the United States. In this role, you'll have a strong focus on Paid Search, Paid Social, Display and any other Paid Media channels identified for the FindLaw business, as well as the ability to flex and support other areas of the organization as needed.

About The Role
In this opportunity as Digital Marketing Strategist, Paid Media, you will:

• Laser focus on optimizing business value (ROI) of traffic procured
• Collaborates with Product Managers and Paid Media Lead(s) to define and implement paid media strategies in accordance with brand goals and overall company business objectives.
• Defines and Creates all elements of Display, Search and other paid media campaigns
• Manages performance of paid media, including Display, Retargeting and Direct Buys from Google Ads, Bing Ads, Facebook, etc.
• Analyzes and interprets digital performance/analytics data on an ongoing basis; conversion measurement, identifies trends and actionable insights for continuous optimization. Pivots as needed
• Defines and manages paid media tests - e.g. ad copy, dayparting, and landing pages
• Establishes relevant KPIs for the various channels, campaigns and tests
• Manages assigned budget
• Crafts monthly, quarterly, and annual digital marketing reports for internal stakeholders
• Creates ad hoc/special request reports on an as needed basis for Product and Performance Team Leadership and Legal Segment Leadership teams.
• Partners with SEO, Social, Paid Search, Email, and Digital Marketing team members to coordinate efforts and leverage learnings from other channels.

About You
You're a fit for the role of Digital Marketing Strategist, Paid Media role if you have:

• Strong digital marketing and ecommerce/lead generation expertise, including substantial experience with search engine marketing, social media marketing, display advertising, retargeting/remarketing, and other paid channels
• Expert level knowledge of Google Ads
• Knowledge of analytics tools including hands-on experience with Google Analytics, Adobe Analytics, and ability to create effective data visualizations and reports
• Data-centric approach to marketing
• Skilled in project management; Highly organized and detail-oriented.
• Bachelor's Degree in Marketing or Related Field
• 3+ Years Digital Marketing Experience

What's in it For You?

At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

• Hybrid Work Model: Currently, as part of our COVID-19 response, our employees are working remotely and following local COVID-19 bylaws and guidelines with the majority of our offices planning to remain remote throughout 2021. Upon return, we will embrace a hybrid work environment consisting of in-office and remote work.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

#LI-DD91

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on thomsonreuters.com .

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