Marketing Communications & Graphic Design Specialist

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Job description

Job Type

Full-time

Description

About MacQueen

From small beginnings back in 1961, MacQueen evolved to what it is today: the premier dealer, supplier, and partner to private companies and municipalities throughout the Midwest. With over a dozen locations, we service cities, towns, and businesses by providing the street sweepers, sewer cleaners, garbage trucks, snow removal equipment and vacuum excavators that keep communities functional, clean, and safe.

In 2016, MacQueen became an authorized Pierce fire truck dealer, and MacQueen Emergency was born. Today we sell, service, and support fire apparatus and other life-saving emergency equipment for fire departments across our territory. We also acquired two long-standing companies - Bell Equipment and 5 Alarm - to bolster our network.

MacQueen is growing, and we're looking for qualified job seekers to grow with us. We offer a family-first, flexible environment with ample opportunities for professional development.

At MacQueen, we make work play. We tackle complex challenges, work hard, high-five and celebrate. We're risk-takers, fast learners, and trailblazers. We pride ourselves on integrity and work to improve the lives of everyone who dedicates their talents to our company. Together, we're redefining an industry in desperate need of a shakeup.

Job Summary:

The communications specialist will work with a smaller marketing team and will lead the execution on the fire service part of our business to develop all marketing communications. You will have the opportunity to make a huge impact on our company and customers with strong messaging and innovative communications tactics. The fire service is full of passion, and we are looking for an individual looking to truly make a difference within the industry. You will serve as the key contact to several departments at MacQueen to assist in both ongoing campaigns and one-time projects. This role is a fantastic opportunity to wear many hats and also get the opportunity to grow your skillset and gain valuable experience.

Responsibilities:

• Execute digital campaigns that promote our products and services using email marketing, digital ads, social media and retargeting strategies
• Grow our social media presence across multiple platforms including Facebook, Instrgram and LinkedIn
• Write engaging content that's both educational and entertaining for the company's website and blog
• Create company flyers, presentations and other necessary branding materials
• Execute product launch and promotional campaigns and track effectiveness with results metrics
• Utilize Hubspot Automation strategies to target customers during crucial parts of their customer lifecycle

Requirements

• Bachelor's Degree in Communications or Marketing
• Minimum 3 years of working experience in a marketing communications role
• Experience with Adobe Creative Suite and Microsoft Office Suite products (Required)
• Knowledge of graphic design and ability to create marketing collateral
• Proven track record generating leads with a multi-channel marketing communications approach
• Experience with Hubspot CMS and automation platforms (preferred but not required)
• Experience in the fire service industry (preferred but not required)
• Ability to work independently and generate new ideas for the company and department
• Interest in a growing organization with opportunity to grow and evolve within the company

MacQueen is an Equal Opportunity/Affirmative Action Employer. PM18