Senior Manager, Designer (Social Media)

Job description

Senior Manager, Designer- Social Media

Location

This role will be located at the St. Louis or Needham under a hybrid working model, reporting to the office and working from a remote environment. Open to remote for the right candidate.

Job Purpose

Panera Bread is a specialty concept with unparalleled people and quality products offering careers as diverse as our breads. At Panera, you will be part of a learning culture, where teamwork and collaboration are encouraged, excellence is rewarded, and diversity is respected and valued.

The Social Media Designer will work within the marketing department and will report to the Director, Brand Marketing. The social media team manages Panera's social efforts - both paid and organic - in conjunction with multiple internal stakeholders, external agencies and partners. The Social Media Designer candidate will work across social media platforms and push innovation by connecting the Panera brand with culture and brand love moments. The right candidate should lead with a digital-first mindset, possess exceptional communication skills, detail-oriented and passionate about our brand.

Duties & Responsibilities

The primary responsibilities of this job include, but are not limited to:

Social Media

• Work with internal partners to develop a monthly social content calendar for Panera's social channels - Facebook, Instagram, TikTok, Twitter, Pinterest, YouTube
• Participate in internal and agency briefings, creative presentations and creative assessment
• Review and route assets for approval to internal stakeholders, ensuring all content is aligned with the brand guidelines and ladders up to the strategy
• Help increase engagement with followers, grow the number of followers on platforms
• Leverage social listening data and consumer engagement to optimize current and future campaigns
• Stay up-to-date on emerging social media trends and platforms
• Monitor ongoing social and cultural conversations to identify and implement "real time" opportunities to amplify Panera's voice

Designer

• Lead the creative design development - Graphic design, photo editing, and video editing to optimize assets for social media usage.
• Work closely with the internal social team to concept on-brand visual executions that deliver against business needs
• Design an array of brand assets (including stills, GIFs)
• Work with Copywriter to produce and deliver outstanding creative work
• Provide direction and management for social photography shoots
• Ensure projects are delivered in a timely manner and align with brand standards
• Give direction and feedback when working with outside design agencies
• Facilitate the feedback process, circulating materials for review among internal stakeholders
• Serve as the internal expert on content library by keeping content updated and relevant, repurposing existing content, identifying content gaps, and recognizing opportunities to expand library to meet sales and marketing needs

The ideal candidate is highly creative and analytical thinker. Should be able to quickly change and evolve with the digital landscape while staying extremely organized.

Qualifications (Education & Experience)

Qualifications include:

• A Bachelor's degree in graphic design, art, communication design, or a related field
• 5-7+ years of design experience
• Portfolio with compelling sample work
• Art direction and photoshoot experience
• Passionate about harnessing the power of social media to drive business results
• A high-energy self-starter with natural curiosity
• A strong verbal and written communicator
• A highly organized individual
• An effective multi-tasker who works well in multi-functional teams
• Fully immersed in all major social networks
• Thrives in a high-energy, fast-paced, collaborative environment
• Experience writing and editing for social channels, and managing editorial calendars (preferred)
• Bachelor's degree required, preferably with a concentration in advertising, marketing, or communications
• Exhibit and live Panera's cultural values and concept essence

Working Conditions

• Required travel - local

Physical Requirements

• While performing this job, the incumbent is regularly required to stand, sit, talk hear & use hands and fingers to operate keyboards

Direct Reports

• This position will have no direct reports upon hire. Potential for 1-2 direct reports in the future.