Head of Digital Advertising

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Job description

At FNBO, our employees are the heart of our story--and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success.

As part of the FNBO Enterprise Marketing Planning & Strategy team, you will be a key part of a team specializing in the design of personalized customer experiences, analytics, automation, and multichannel marketing strategy to drive bank growth and customer success. We are looking for a strong leader who can identify actionable insights and develop highly relevant digital marketing strategies for the business.

The Head of Digital Advertising thrives on innovating data-driven, digital marketing solutions. In this role, you will collaborate with teams across the enterprise to identify opportunities for digitally focused growth. You will have primary responsibility for planning, implementing, and managing digital marketing initiatives working both internally and via agency for placement. Who You Are: You thrive in a role demanding fast-paced analysis and innovation, cross-functional collaboration, creative solutioning, and enterprise-level thinking. You love to learn. You embrace variety and challenge and are able to partner across business lines to develop new ways of working within existing structures and regulation. You have a demonstrated ability to analyze data and objectives, manage multiple, large-scale initiatives, communicate with impact, analyze outcomes, integrate learnings, and pivot as needed throughout the process. You are passionate about the customer, doing what's right, and delivering value. Responsibilities:

• Lead and manage digital media strategy, execution, budgeting, and measurement.
• Provide regular analysis and reports on marketing initiatives; continually refine attribution models.
• Ensure all digital media efforts are well-aligned with all other paid, earned, and owned efforts.
• Assist with data governance initiatives to drive high digital data quality.
• Collaborate with partners across the enterprise to develop digital lead-generation strategies.
• Work with vendors, internal tools, and agencies to optimize digital campaign efforts.
• Assist with the development of optimal segmentation strategies and test/learn efforts.
• Provide insights and tracking for industry and competitive analysis.
• Continually evaluate process and workflows for automation, simplification, or enhancement.
• Build business cases for development or enhancement of systems, tools, data, or design, as needed, to meet given or expanding objectives.
• Identify, vet, and assist in onboarding new agencies or vendors, managing the relationship, as appropriate long-term.
• Stay up to speed on digital media opportunities and industry trends, tools, and best practices.
• Present on initiatives and results to various departments and/or bank leadership.
• Manage and ensure compliance with regulatory and legal requirements for all efforts, staying in front of all privacy and customer data regulations.
• Ensure efforts align with our Operating Philosophy, Vision, Mission, Values, strategic priorities, and business unit goals and objectives.
• Lead or assist with other marketing-driven projects, as assigned.

Basic Qualifications:

• Bachelor's degree preferred
• 3+ years of experience with digital media strategy and placement
• Strong understanding of current and evolving digital media channels
• Experience with attribution model development and budget planning
• Firm understanding of digital technology stacks and the ability to lead initiatives
• Experience with website tag management & digital analytics tools
• Solid understanding of financial and general business principles
• Strong problem-solving skills with excellent attention to detail
• Excellent written and verbal communication
• Ability to expand knowledge and learn new skills or technologies
• Self-motivated, collaborative, organized, able to work independently
• Able to meet deadlines and handle multiple, cross-functional projects
• Proficiency with Microsoft Word, Excel, PowerPoint, and SharePoint applications

Additional Desired Qualifications:

• Certified Financial Marketing Professional certification, 5+ years of related experience, or Master's degree in a related field
• Experience with CRM & marketing automation (preferably Salesforce Sales/Service Clouds, Marketing Cloud, Adobe Analytics, Datorama)

This role is Hybrid Remote with some time expected in the Omaha office each week. Hybrid On-site or Remote may be considered based on qualifications.

Equity, Diversity, & Inclusion:

FNBO is committed to belonging, inclusion, diversity and equity. We are committed to intentionally and proactively creating pathways to success for historically underrepresented populations. To accomplish this, we foster a culture of belonging and inclusion so that every employee is valued, and has opportunity and the ability to make an impact. FNBO strives to reflect the diversity of the communities we serve in the makeup of our workforce.

See the full FNBO Equity, Diversity, & Inclusion Statement here

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

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