Paid Media Specialist

Job description

Buildertrend is looking for a Paid Media Specialist that will drive demand generation efforts focused on new customer acquisition. You will be responsible for crafting and executing multi-channel campaigns to engage prospects at every stage of their buying journey, as well as tracking and reporting on the success of these campaigns. You will work closely with the revenue and marketing teams to generate high-quality leads that turn into customers while ensuring we leverage best and scalable practices in achieving great results. You will collaborate closely with our revenue and marketing performance team to produce high impact campaigns that acquire, engage, nurture, and convert leads into customers.

A successful candidate should have proven experience in building and executing measurable and successful demand generation programs/campaigns in a B2B environment. We are looking for a self-starter who can both design a strategic demand generation plan and then execute with precision. The ideal candidate is an ever-curious marketer who embraces the art and the science of demand generation and is driven by results.

what you'll do

• Design and execute full-funnel multi-channel marketing programs to generate demand that results in new customers.
• Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold.
• Manage all aspects of paid advertising programs, including budget, targeting, and messaging
• Use scalable, repeatable processes and techniques.
• Understand and report on ROI of all marketing investments. Continual optimization of spend and marketing mix.
• Build and manage a calendar for acquisition marketing demand programs.
• Obtain a deep understanding of target markets and buyers to engage the right people in the best possible way to achieve results.
• Ability to represent demand generation plans to a wide range of stakeholders, including sales teams and executives.
• Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements.
• Strong understanding of underlying systems and teams that are key to demand generation success

required skills/experience

• 3-5 years B2B demand generation experience, SaaS preferred.
• Demonstrable experience leveraging modern marketing tenets to build a multi-channel demand generation engine.
• Go-to-market development planning ability.
• Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel.
• Strategy, project management, budget management, and financial skills.
• Excellent written and oral communication skills.
• Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization.
• Highly organized and self-motivated with a high level of initiative.
• Obsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaigns.
• Confident collaborating with various content stakeholders across several teams.
• High-horsepower thinker High Execution doer.
• Ability to work in a fast-paced environment with meticulous attention to detail.
• Prior experience working with an advertising agency preferred.

perks and benefits

• Health
• Dental
• Vision
• 401 (k)
• Paid Time Off
• Team Happy Hours
• Bottomless Soda Pop
• Relaxed Dress

about us

Buildertrend is cutting-edge, cloud-based project management software. With nearly 1 million users across the globe, we empower the construction industry with a better way to build. Our software helps construction professionals build more projects while reducing delays, eliminating communication errors, and increasing customer satisfaction. From Estimating, Scheduling, and Change Order features to Client Communication and Document Management tools, our feature set is here to streamline every aspect of the construction process. As a partner in our customers success, our team provides unmatched support, every step of the way. At Buildertrend, we believe in providing an all-in-one solution to solve real problems, deliver real results, and change the way the world builds.

Founded in Omaha in 2006, Buildertrend is quickly becoming the industry standard. Buildertrend is changing the way the world builds. Using technology to bring all parties together, Buildertrend has quickly become the product of the future. The innovative solutions and team atmosphere are what makes Buildertrend one of the hottest employers in Omaha.

If you want to learn more about us, check out:

Come be a part of the fun and challenging environment at our new headquarters conveniently located off 120th and I-80.

equal opportunity employer

At Buildertrend, we value diversity and treat all employees and job applicants based on merit, qualifications, competence, and talent. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Buildertrend believes that diversity and inclusion among our team is critical to our success as a company, and seek to recruit and retain the most talented people from a diverse candidate pool.

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