Director, Marketing Indication Launch Lead

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Job description

Job Summary

About Otsuka

We defy limitation, so that others can too. In going above and beyond-under any circumstances-for patients, families, providers, and for each other. It's this deep-rooted dedication that drives us to uncover answers to complex, underserved medical needs, so that patients can push past the limitations of their disease and achieve more than they thought was possible each and every day.

About the Role

If you have a passion for marketing and for leveraging innovation to help patients, caregivers, HCPs and other critical players in the neuropsychiatric disorder category... then… Read on!

This role has been designed for a launch lead to lead the US commercialization efforts related to a collaborative partnership that presents the opportunity to launch a breakthrough therapy for the treatment of schizophrenia (entering Phase III clinical studies) and potentially, 3 other clinical-stage assets. The compounds represent a scientifically unique approach to treating symptoms that are not adequately addressed by current therapeutic options and/or for which existing treatments have an unsatisfactory safety and tolerability profile.

The core responsibility of this role is to deliver a successful launch that results in significant contribution to overall brand growth and lead commercial team members responsible for HCP/PME/Consumer marketing.

We are looking for a passionate marketing professional to bring their skills to one of the most complex and difficult to treat categories.

Job Description

• Overall strategic direction for the indication launch, execution, as well as managing performance post-launch
• Work closely with executive leadership team members and key individuals of the base business to integrate the strategy with the base indications to ensure the maximal success of overall business
• Work closely on all strategic and tactical activities in close coordination and alignment with alliance partner
• Work with clinical teams to ensure optimal labeling and translation of clinical data into commercial messaging
• Partner with medical teams to align on an asset-level plan driving an aligned launch approach for both commercial and medical
• Build a plan to ensure optimal access and affordability within aligned financial framework by effectively partnering with patient support and market access teams
• Build a team and lead relevant team members responsible for HCP/PME/Consumer marketing to oversee the development of the HCP/Consumer strategy, promotional plans, and campaigns and set the promotional direction for brand and sales'
• Collaborate with sales leadership to design sales force structure that supports successful indication launch and growth; provide a clear strategic direction to the field
• Lead other functional teams and strategic partners (e.g. agencies, alliance organizations) to ensure cooperation, shared responsibility in commercialization activities and ultimately in business performance
• Work with business analytics and market research to identify key insights and track and manage brand performance
• Oversee the development of pre-launch disease education/market-shaping initiatives across HCPs and consumers

Qualifications Required

• MBA or other relevant graduate or post-graduate degree
• 10+ years in marketing and/or selling pharmaceutical products
• Strong strategic skill sets including effectiveness in identifying and addressing major strategic challenges (e.g., competition) and the ability to navigate complex market environments
• Brand marketing experience, including identifying market and customer needs, building strategic and tactical plans and brand promotions
• Demonstrated ability to lead matrix teams and deliver strong results
• Strong influencing and negotiation skills
• Demonstrated business acumen
• Ability to respond effectively to multiple priorities and tight timelines
• Sense of urgency and adept at balancing short- and long-term priorities and manage multiple priorities effectively
• Alliance partnership experience
• Previous experience managing direct reports
• Up to 30% travel is required*, based upon business needs.

Preferred

• Prior experience with successfully launching a brand (s) and/or an indication (s)
• Experience/knowledge of CNS Space

Come discover more about Otsuka and our benefit offerings; .

Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.

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