Digital Marketing Associate Manager

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Job description

DIGITAL MARKETING LIFESTYLE & WELLNESS

ASSOCIATE MANGER/MANAGER DESCRIPTION

OVERVIEW

The Digital Marketing Lifestyle & Wellness Associate Manager/Manager is responsible for supporting all influencer and affiliate marketing efforts in the agency's digital marketing department for lifestyle and wellness clients. The Digital Marketing Associate Manager/Manager will report to the Digital Marketing Director and work closely on managing existing digital marketing clients' influencer campaigns, growing the digital marketing department and ideating on the best influencer and affiliate marketing tactics to show a positive ROI for clients. We're looking for someone who loves the outdoors, performance and all things wellness to support existing clients and grow the division.

DESCRIPTION AND RESPONSIBILITIES

● Manage influencer marketing campaigns across digital and offline channels, with a strong focus on wellness and performance influencers.

● Own end-to-end execution of campaigns, including implementation, optimization, reporting, and analysis

● Have a vested interest in wellness, athletics and performance along with strong influencer relationships in that space

● Build and manage the paid acquisition strategy and marketing channel execution and performance. Craft the narrative on trends and testing outcomes.

● Develop and analyze metrics to ensure campaigns are meeting growth goals and implement solutions when they are not

● Recommend solutions to hit marketing KPIs

● Build an organized and scalable process for exploring and selecting top product/conversion focused influencers

● Own and report on all channel specific metrics including CAC, CTR, CVR, etc. regularly and proactively & independently address declining metrics with strategy shifts.

● Set a high-standard for constant iteration + improvement through testing and innovation

● Collaborate with PR to scale strategic affiliate partnerships in key segments

● Aid in developing the Digital Marketing associates to support a best-in-class influencer + affiliate marketing program at scale

● Maintain influencer relationships to garner the best rates and results for brands as appropriate

● Monitor and report results to clients for all digital marketing efforts

● Continue to remain up to date on the latest advances in the digital marketing field including software, social networks, strategies, platforms and more by regularly educating via courses, articles and more

● Support the growth of TOPR by bringing in new clients both for PR and digital marketing

WHAT WE'RE LOOKING FOR:

● 2-3 years experience managing and executing performance-based marketing campaigns, e-commerce/DTC experience preferred

● Strong background and relationships in wellness and performance product categories

● Expert in FB Ads Manager, Google Analytics, and Excel; experience with attribution and measurement platforms a plus

● Experience working with a variety of affiliate platforms including ShareASale, Rakuten and more

● Strong analytical skills and ability to use data to derive campaign insights and optimize performance

● Self-starter with outstanding organizational and communication skills

● A proactive and collaborative approach; you love working with people and people love working with you