Chief Marketing Officer

---

Job description

About Pagaya

Shape the Future of Finance

Pagaya is building a leading artificial intelligence network to help our partners grow their businesses and better serve their customers.

Pagaya powers a leading artificial intelligence network that enables banks, fintechs, merchants, lenders, and other B2C businesses to provide their customers with greater access to financial services. We help partners grow their customer base while managing risk, all with a seamless customer experience.

Pagaya's network enables our partners' customers access to credit across Auto, Credit Card, Personal loans, and Point of Sale markets. We are also developing products in insurance, real estate, and more. Our network is fully automated and operating at scale - with the support of the Pagaya network, our partners have processed millions of applications, with a new application typically analyzed every second.

Let's create better outcomes together!

About The Role

The Chief Marketing Officer (CMO) is responsible for positioning and go-to-market strategies to various internal and external audiences and counter-parties across Pagaya and the market. The CMO will have a multi-product view on the go-to-market strategy, ensuring Pagaya's impact to each business vertical is communicated in a way that supports the strategic goals of the company. The CMO will partner the full executive team to ensure the business strategy is cognizant of market dynamics and market positioning is a dominant force driving the business and its products forward. Day to day, the CMO will oversee Pagaya's PR, as well as the global brand position and marketing operations across all product verticals.The CMO will report directly to the Chief Growth Officer running the business and go to market strategy.

Responsibilities

• Work closely with the Chief Growth Officer and Chief Business Officer to ensure brand and product position land consistently across all products within all lines of business
• Understand the different functions of the PAGAYA business and translate those principles into actionable and measurable product strategy and positioning
• Lead all aspects of the company's marketing initiatives, including demand generation (online and offline), brand, creative, product marketing, content marketing, communications/PR, events, insights, and analytics.
• Build and lead a world class marketing organization by developing talent, hiring well, and scaling the team to meet aggressive growth goals.
• Serve as an innovative brand ambassador internally and externally; creating smart, engaging, and creative content/messaging, with the goal of shaping global narrative and increasing overall brand visibility.
• Craft the customer personas, messaging and positioning for new products
• Work cross-functionally with key stakeholders in sales, customer success and product functions to ensure that marketing efforts are aligned with the product roadmap, sales initiatives, and the overall growth strategy of the business.
• Define and implement operational metrics, KPIs and other measurements of success that measure, optimize and continually improve efficiency and effectiveness of marketing programs, tactics, and strategy.
• Own measuring the outcomes of marketing efforts against strategic goals
• Be a steward of the PAGAYAN way and culture
• Contribute to other areas of the business as a thought leader
  
  

Requirements

• 10+ years actively designing and positioning products
• 15+ years of progressive experience
• 7+ years of experience as a Chief Marketing Officer
• 5+ years of experience specifically in Finance or Fintech company
• Passionate about growing and building business but recognizes the challenges that come alongside it
• Experience building an in-house marketing organization
• Extensive brand experience preferably in building a category leader with demonstrated success leveraging a distinct set of tactics that measurably created a world-class brand (advertising, PR, etc).
• Shares a learning mindset and is creative, accountable and humble.
• Track record of managing product marketing capabilities to develop comprehensive and distinctive value propositions for customers for a multi-product offering in an increasingly commoditized market.
• Strong interest in internal and external comms and gravitas to be an internal advocate for Pagaya to align the company in pursuit of our mission.
  
  

Our Team

Pagaya was founded in 2016 by seasoned research, finance, and technology entrepreneurs, and we are now 500+ strong in New York, Los Angeles, and Tel Aviv.

We move fast and smart, identifying new opportunities and building end-to-end solutions from AI models and unique data sources. Every Pagaya team member is solving new and exciting challenges every day in a culture based on partnership, collaboration, and community.

Join a team of builders who are working every day to enable better outcomes for our partners and their customers.

Our Values

Our values are at the heart of everything we do. We believe great solutions are built through a great community.

• Continuous Learning: It's okay to not know something yet, but have the desire to grow and improve.
• Win for all: We exist to make sure all participants in the system win, which in turn helps Pagaya win.
• Debate and commit: Share openly, question respectfully, and once a decision is made, commit to it fully.
• The Pagaya way: Break systems down to their most foundational element, and rebuild them unique to Pagaya.
  
  

More than just a job

We believe health, happiness, and productivity go hand-in-hand. That's why we're continually looking to enhance the ways we support you with benefits programs and perks that allow every Pagayan to do the best work of their life.

<!– job description page –>