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Digital Media Analyst

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Saatchi & Saatchi

2021-12-03 17:30:07

Job location New York City, New York, United States

Job type: fulltime

Job industry: Advert / Media / Entertainment

Job description

Job Description

As a Digital Media Analyst at Saatchi & Saatchi, you will be responsible for ensuring reporting infrastructure, developing dashboards and ad hoc reports, and supporting a broader investment team that conducts analysis on the effectiveness of our automotive clients media investment and more.

Success for this position is measured by the ability to understand data and turn those into real optimizations. Successful candidates should be able to deliver high-quality reporting in a timely fashion and with little to no supervision, and present the material both internally and externally.

An ideal candidate will have hands-on experience with advertising data and platforms (Facebook, DoubleClick), data visualization, and dashboarding technologies (Domo), and be able to demonstrate past success in deriving insights from large complex data sets.

ROLES AND RESPONSIBILITIES INCLUDE:

* Performing analysis for advertising across channels such as broadcast, search, social, online display, and mobile.
* Analyzing and presenting (written and verbal) key learning, insights, and optimization recommendations to internal and external clients.
* Identifying opportunities to automate analyses and create processes for efficiencies.
* Establishing & maintaining benchmarks for overarching media strategies and key campaign initiatives.
* Bringing analytical rigor and precision to all reporting deliverables.

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